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Team

Sheffield’s team all share a special connection: a love of storytelling. Our staff represent a variety of diverse backgrounds from music, creative writing, marketing, acting, world travel and humor. We enjoy right- and left-brain activities and are most excited when getting our clients to use their story as a key differentiator.

Joe McCormack – Managing Director/Founder

Joe is an entrepreneur, marketing agency veteran and recognized expert in the area of message and narrative development. His role is to help clients with messaging, positioning and strategic direction. He is passionate about marketing, new media, technology and mentoring. Joe is a graduate of Loyola University of Chicago.

John Severance – Senior Director/Partner

John is an experienced marketing professional and agency veteran with more than 15 years experience working with leading organizations in a variety of industries such as technology, financial services and transportation. He is a strategic thinker, accomplished writer and creative mind responsible for providing senior direction to our clients. He has a master’s degree from the University of San Francisco.

Charley Thornton – Account Manager

Charley is drama grad from Northwestern University with a passion for writing, music and video production. He specializes in helping corporate clients use new media to communicate internally and externally. Charley also leads development efforts for the Sheffield Institute, a program to help non-profits market themselves better and give college students and recent graduates the opportunity to gain hands-on experience.

Joe Cleveland – Account Manager

Joe is a dedicated account leader with a focus on B2B content development. He has developed video scripts, case studies and thought leadership material for a variety of Sheffield clients from major global brands to local companies. Joe also leads on-location video shoots with Sheffield’s production team. He hails from the University of Illinois.

Matt Cornelison – Manager, Video Production

Matt Cornelison is a creative visual story teller and an experienced cameraman, director and post-production editor. At Sheffield he has produced well over a hundred videos across a broad range of formats from executive interviews to customer testimonials and product overviews. Matt graduated from the University of Iowa with a degree in film production.

Angela Flood – Administrative Coordinator

Angela Flood keeps the Sheffield team running smoothly, playing a key role in administration, business development efforts and office management. She also assists the core account teams by coordinating client projects and deliverables. Angela attended North Central College.

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