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	<title>Sheffield &#187; YouTube</title>
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	<itunes:summary></itunes:summary>
	<itunes:author>Sheffield Sound Off</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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	<itunes:keywords>Business, Communications, Corporate Communications, Business Strategy, Storytelling, Sheffield Company, Sheffield Marketing Partners, Narrative Messaging, Content Marketing</itunes:keywords>
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		<item>
		<title>Sheffield completes 130th short-form video</title>
		<link>http://sheffieldcompany.com/2009/10/07/sheffield-completes-130th-short-form-video/</link>
		<comments>http://sheffieldcompany.com/2009/10/07/sheffield-completes-130th-short-form-video/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 02:14:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
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		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[Corporate Storytelling]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Sheffield]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Visual Communications]]></category>
		<category><![CDATA[YouTube]]></category>

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		<description><![CDATA[Sheffield has completed more than 130 short-form videos. ]]></description>
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		<title>Facebook and video</title>
		<link>http://sheffieldcompany.com/2009/01/06/facebook-and-video/</link>
		<comments>http://sheffieldcompany.com/2009/01/06/facebook-and-video/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 01:00:23 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[MediaPost Publications]]></category>
		<category><![CDATA[Personal Communication]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video Sharing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2009/01/06/facebook-and-video/</guid>
		<description><![CDATA[It seems that Facebook is a great forum for people to share personal video. I recently read a nice piece that poses what some of the implications of this are to social media sites like YouTube and MySpace. Read about it at MediaPost.]]></description>
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		<title>Google redefines coach potato</title>
		<link>http://sheffieldcompany.com/2008/05/19/google-redefines-coach-potato/</link>
		<comments>http://sheffieldcompany.com/2008/05/19/google-redefines-coach-potato/#comments</comments>
		<pubDate>Tue, 20 May 2008 02:09:25 +0000</pubDate>
		<dc:creator>Charley Thornton</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Social Media & Public Relations]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Charley Thornton]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Universal Search]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Search]]></category>
		<category><![CDATA[Video Sharing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=141</guid>
		<description><![CDATA[Google is often called “the lazy man’s bookmark,” catering to indolent Web surfers (myself included) who would rather frequent the giant’s pervasive search box than – gasp – type a URL in its entirety. Google’s new(ish) Universal Search interface continues to empower the slothful by allowing users to watch online videos right on the Google [...]]]></description>
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		<title>Internet jukeboxes: replacing radio?</title>
		<link>http://sheffieldcompany.com/2008/02/08/internet-jukeboxes-replacing-radio/</link>
		<comments>http://sheffieldcompany.com/2008/02/08/internet-jukeboxes-replacing-radio/#comments</comments>
		<pubDate>Fri, 08 Feb 2008 20:53:30 +0000</pubDate>
		<dc:creator>Joe Cleveland</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Free Music]]></category>
		<category><![CDATA[Internet Jukebox]]></category>
		<category><![CDATA[mp3]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Online Music]]></category>
		<category><![CDATA[Online Radio]]></category>
		<category><![CDATA[Pandora]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Songza]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=120</guid>
		<description><![CDATA[Internet music listening has really taken shape, especially with the .mp3 craze changing FM radio into the exception rather than the rule. Two sites which I strongly recommend for free &#38; legal audio are Pandora and Songza. Pandora gives you the ability to create &#8216;radio stations&#8217; that play your favorite artists. In addition to providing [...]]]></description>
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		<title>Video lends new life to corporate marketing</title>
		<link>http://sheffieldcompany.com/2007/11/27/video-gives-new-life-to-corporate-marketing-the-wsj-says-so/</link>
		<comments>http://sheffieldcompany.com/2007/11/27/video-gives-new-life-to-corporate-marketing-the-wsj-says-so/#comments</comments>
		<pubDate>Wed, 28 Nov 2007 01:16:09 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Ad agency]]></category>
		<category><![CDATA[Corporate Videographer]]></category>
		<category><![CDATA[Google era]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[User generated Content]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2007/11/27/video-gives-new-life-to-corporate-marketing-the-wsj-says-so/</guid>
		<description><![CDATA[Video Marketing has the greatest promise to corporate marketers that are serious about creating an online connection with their customers and prospects.  In a Google era, people are developing a daily You Tube appetite for video. It&#8217;s easier to watch a 2-minute video spot online than read through a pile of brochures. In fact, people [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Video&#039;s big secret</title>
		<link>http://sheffieldcompany.com/2006/10/19/videos-big-secret/</link>
		<comments>http://sheffieldcompany.com/2006/10/19/videos-big-secret/#comments</comments>
		<pubDate>Thu, 19 Oct 2006 22:00:29 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[B2B magazine]]></category>
		<category><![CDATA[Business Communications]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Revenue magazine]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2006/10/19/videos-big-secret/</guid>
		<description><![CDATA[Despite all the hype on Google&#8217;s acquisition of YouTube, video will still be widely dismissed as a business communications weapon. As recent editorial pieces at B2B magazine (October 2006) and Revenue magazine (July/August 2006) attest, video needs to be taken seriously. It may be years before companies discover the right way to communicate visually. My [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Humor and viral marketing</title>
		<link>http://sheffieldcompany.com/2006/10/18/humor-and-viral-marketing/</link>
		<comments>http://sheffieldcompany.com/2006/10/18/humor-and-viral-marketing/#comments</comments>
		<pubDate>Thu, 19 Oct 2006 03:06:57 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Social Media & Public Relations]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Solo mobile]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[YouTube]]></category>

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		<description><![CDATA[This ad posted on YouTube is a great example of how quickly humor and word of mouth can work together to draw a crowd. Video.]]></description>
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		<slash:comments>0</slash:comments>
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