Sheffield completes 130th short-form vid...

Downers Grove, Ill., Oct 9, 2009 – Sheffield Marketing Partners (Sheffield), a boutique agency that specializes in message and narrative development, today announced its 130th short-form video since beginning in 2006, marking a media production milestone for the Chicago-based agency. Sheffield has developed a niche in corporate storytelling – communicating narratives in brief but...

Facebook and video...

It seems that Facebook is a great forum for people to share personal video. I recently read a nice piece that poses what some of the implications of this are to social media sites like YouTube and MySpace. Read about it at...

Google redefines coach potato...

Google is often called “the lazy man’s bookmark,” catering to indolent Web surfers (myself included) who would rather frequent the giant’s pervasive search box than – gasp – type a URL in its entirety. Google’s new(ish) Universal Search interface continues to empower the slothful by allowing users to watch online videos right on the Google page. Just think of all the...

Internet jukeboxes: replacing radio?...

Internet music listening has really taken shape, especially with the .mp3 craze changing FM radio into the exception rather than the rule. Two sites which I strongly recommend for free & legal audio are Pandora and Songza. Pandora gives you the ability to create ‘radio stations’ that play your favorite artists. In addition to providing quality ‘deep cuts’...

Video lends new life to corporate market...

Video Marketing has the greatest promise to corporate marketers that are serious about creating an online connection with their customers and prospects.  In a Google era, people are developing a daily You Tube appetite for video. It’s easier to watch a 2-minute video spot online than read through a pile of brochures. In fact, people are growing to expect video as a primary media...

Video's big secret...

Despite all the hype on Google’s acquisition of YouTube, video will still be widely dismissed as a business communications weapon. As recent editorial pieces at B2B magazine (October 2006) and Revenue magazine (July/August 2006) attest, video needs to be taken seriously. It may be years before companies discover the right way to communicate visually. My partner and I share a...

Humor and viral marketing...

This ad posted on YouTube is a great example of how quickly humor and word of mouth can work together to draw a...