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	<title>Sheffield &#187; WSJ</title>
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	<itunes:author>Sheffield Sound Off</itunes:author>
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		<title>Learning Entirely New Business Models</title>
		<link>http://sheffieldcompany.com/2005/05/30/learning-entirely-new-business-models/</link>
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		<pubDate>Mon, 30 May 2005 21:13:25 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Glenn Harlan Reynolds]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[New business model]]></category>
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		<category><![CDATA[Wall Street Journal]]></category>
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		<description><![CDATA[In a WSJ op-ed piece, Glenn Harlan Reynolds, a law professor at the University of Tennessee, discusses news without newspapers, and a future of publishing that takes on large, proven models. In his words: &#8220;The news business is in trouble. Readership and viewership are declining, public trust is plummeting, and advertisers are beginning to wonder [...]]]></description>
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		<title>The Big Question: Who Will Win the War of the Living Room?</title>
		<link>http://sheffieldcompany.com/2005/05/05/the-big-question-who-will-win-the-war-of-the-living-room/</link>
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		<pubDate>Thu, 05 May 2005 20:03:53 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Cable Providers]]></category>
		<category><![CDATA[Consumer Electronics]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[PC]]></category>
		<category><![CDATA[Phone Providers]]></category>
		<category><![CDATA[Wall Street Journal]]></category>
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		<description><![CDATA[Technology companies from PC and consumer electronics manufacturers to cable and phone providers want to provide the entertainment and information content that flows into your networked home. The WSJ takes a look at who will win.]]></description>
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		<title>What Will Happen When Media Becomes &quot;Do It Yourself&quot;?</title>
		<link>http://sheffieldcompany.com/2005/05/03/what-will-happen-when-media-becomes-do-it-yourself/</link>
		<comments>http://sheffieldcompany.com/2005/05/03/what-will-happen-when-media-becomes-do-it-yourself/#comments</comments>
		<pubDate>Tue, 03 May 2005 14:58:27 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[iPod]]></category>
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		<category><![CDATA[Sirius]]></category>
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		<description><![CDATA[In a recent article from the WSJ, Sirius radio announced it will dedicate channel 148 to podcasting, the new phenomenon of creating your own MP3 files and sharing them with others&#8217; iPods and MP3 players. Imagine a day when people have a venue. Their own radio channel, TV station, movie distribution, publishing house. Those days [...]]]></description>
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		<title>Take a Closer Look at the Value of an Internship</title>
		<link>http://sheffieldcompany.com/2005/04/26/take-a-closer-look-at-the-value-of-an-internship-2/</link>
		<comments>http://sheffieldcompany.com/2005/04/26/take-a-closer-look-at-the-value-of-an-internship-2/#comments</comments>
		<pubDate>Tue, 26 Apr 2005 19:40:50 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Intern]]></category>
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		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Wall Street Journal]]></category>
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		<description><![CDATA[Choice Between Summer Job, Internship Isn&#8217;t Always Clear By ERIN WHITE Staff Reporter of THE WALL STREET JOURNAL April 26, 2005; Page B4 &#8220;Amid the mounting competition over summer internships, the traditional summer job has tumbled further down the prestige scale. College students, anxious about their career prospects, often assume any sort of corporate internship [...]]]></description>
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		<title>Future CEOs May Need to Have Broad Liberal-Arts Foundation</title>
		<link>http://sheffieldcompany.com/2005/04/13/future-ceos-may-need-to-have-broad-liberal-arts-foundation/</link>
		<comments>http://sheffieldcompany.com/2005/04/13/future-ceos-may-need-to-have-broad-liberal-arts-foundation/#comments</comments>
		<pubDate>Thu, 14 Apr 2005 01:29:11 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[Erin White]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Liberal Arts]]></category>
		<category><![CDATA[Wall Street Journal]]></category>
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		<description><![CDATA[On April 12, Erin White of the Wall Street Journal made many liberal-arts programs rest assured their students are on the right path. Given all the recent executive scandals, she says that our future business leaders will need philosophy more than finance, What&#8217;s more, international experience (i.e., study and work abroad) also is a key [...]]]></description>
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