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	<title>Sheffield &#187; Wired</title>
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	<itunes:summary></itunes:summary>
	<itunes:author>Sheffield Sound Off</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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		<itunes:email>rfrappier@sheffieldcompany.com</itunes:email>
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	<managingEditor>rfrappier@sheffieldcompany.com (Sheffield Sound Off)</managingEditor>
	<copyright>The &quot;Sheffield Sound Off&quot; Podcast is a Copyright of Sheffield Marketing Partners</copyright>
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	<itunes:keywords>Business, Communications, Corporate Communications, Business Strategy, Storytelling, Sheffield Company, Sheffield Marketing Partners, Narrative Messaging, Content Marketing</itunes:keywords>
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		<title>Hulu: Redefining Internet TV</title>
		<link>http://sheffieldcompany.com/2008/10/09/hulu-redefining-internet-tv/</link>
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		<pubDate>Fri, 10 Oct 2008 02:46:01 +0000</pubDate>
		<dc:creator>Joe Cleveland</dc:creator>
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		<category><![CDATA[FOX]]></category>
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		<category><![CDATA[Hulu]]></category>
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		<description><![CDATA[Hulu allows Web surfers to watch virtually any episode of their favorite TV shows in a user-friendly Web player &#8211; for free. Best of all, major television networks including FOX and NBC back the site. The secret to Hulu&#8217;s success was when founder and CEO Jason Kilar convinced Network television execs to re-think how their [...]]]></description>
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		<title>Making Money in the Music Business &#8211; David Byrne&#8217;s Economics 101</title>
		<link>http://sheffieldcompany.com/2008/02/15/making-money-in-the-music-business-david-byrnes-economics-101/</link>
		<comments>http://sheffieldcompany.com/2008/02/15/making-money-in-the-music-business-david-byrnes-economics-101/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 21:20:12 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[David Byrne]]></category>
		<category><![CDATA[Distribution Models]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[New Media]]></category>
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		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Thom Yorke]]></category>
		<category><![CDATA[Wired]]></category>

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		<description><![CDATA[There&#8217;s an interesting article with David Byrne in Wired where he untangles the money making maze in the music business. It&#8217;s a must read &#8211; take a look.]]></description>
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		<title>Awesome News &#8211; Wired Cover Story on YouTube</title>
		<link>http://sheffieldcompany.com/2006/11/26/awesome-news-wired-cover-story-on-youtube/</link>
		<comments>http://sheffieldcompany.com/2006/11/26/awesome-news-wired-cover-story-on-youtube/#comments</comments>
		<pubDate>Mon, 27 Nov 2006 03:19:31 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Bob Garfield]]></category>
		<category><![CDATA[Hollywood]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Magnify.net]]></category>
		<category><![CDATA[Steve Rosenbaum]]></category>
		<category><![CDATA[Video Entertainment]]></category>
		<category><![CDATA[Wired]]></category>

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		<description><![CDATA[Bob Garfield&#8217;s December 2006 article is great and hits the mark. Consider this quote for a moment: &#8220;Until about five minutes ago, remember, almost all video-entertainment content was produced and distributed by Hollywood. Period. That time is over. There was a time when advertisers could count on mass audiences for what Hollywood thought we should [...]]]></description>
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