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	<title>Sheffield &#187; Wall Street Journal</title>
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	<itunes:summary></itunes:summary>
	<itunes:author>Sheffield Sound Off</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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		<itunes:name>Sheffield Sound Off</itunes:name>
		<itunes:email>rfrappier@sheffieldcompany.com</itunes:email>
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	<managingEditor>rfrappier@sheffieldcompany.com (Sheffield Sound Off)</managingEditor>
	<copyright>The &quot;Sheffield Sound Off&quot; Podcast is a Copyright of Sheffield Marketing Partners</copyright>
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	<itunes:keywords>Business, Communications, Corporate Communications, Business Strategy, Storytelling, Sheffield Company, Sheffield Marketing Partners, Narrative Messaging, Content Marketing</itunes:keywords>
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		<title>Sheffield &#187; Wall Street Journal</title>
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		<item>
		<title>Brevity of message means getting to the point quickly</title>
		<link>http://sheffieldcompany.com/2010/01/06/brevity-of-message-means-getting-to-the-point/</link>
		<comments>http://sheffieldcompany.com/2010/01/06/brevity-of-message-means-getting-to-the-point/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 21:17:33 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Michael Kinsley]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Reuters]]></category>
		<category><![CDATA[Robert MacMillan]]></category>
		<category><![CDATA[The Atlantic]]></category>
		<category><![CDATA[Wall Street Journal]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://sheffieldcompany.com/?p=540</guid>
		<description><![CDATA[There&#8217;s a nice piece in the WSJ that discusses how hard it is for papers and magazines to get to the point. Here it is with nice links included: Michael Kinsley, writing in The Atlantic, takes some 1,800 words to argue that newspaper stories are too long, and that Internet stories “get to the point.” [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Is PowerPoint dead yet?</title>
		<link>http://sheffieldcompany.com/2009/08/12/is-powerpoint-dead-yet/</link>
		<comments>http://sheffieldcompany.com/2009/08/12/is-powerpoint-dead-yet/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 02:55:17 +0000</pubDate>
		<dc:creator>Charley Thornton</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Charley Thornton]]></category>
		<category><![CDATA[Power Point]]></category>
		<category><![CDATA[PowerPoint]]></category>
		<category><![CDATA[PPT]]></category>
		<category><![CDATA[Presentation]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.com/?p=240</guid>
		<description><![CDATA[You don&#8217;t have to be in the world of marketing long before you hear someone take a shot at PowerPoint, branding it as an antiquated tool whose days are numbered. But this sentiment is tempered by the reality that more than 500 million people still use PowerPoint and no clear successor or alternative has presented [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Good news for liberal arts majors</title>
		<link>http://sheffieldcompany.com/2009/08/06/good-news-for-liberal-arts-majors/</link>
		<comments>http://sheffieldcompany.com/2009/08/06/good-news-for-liberal-arts-majors/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 05:00:21 +0000</pubDate>
		<dc:creator>Charley Thornton</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Bogus Theories Bad for Business]]></category>
		<category><![CDATA[Business theory]]></category>
		<category><![CDATA[Critical Thinkers]]></category>
		<category><![CDATA[Liberal Arts]]></category>
		<category><![CDATA[Matthew Stewart]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.com/?p=236</guid>
		<description><![CDATA[An interesting book review in today’s WSJ caught my eye &#8211; not so much for its position against the world of consulting, but for the profound compliment it pays to those of us who were brave enough (or naïve enough) to spend our university years pursuing knowledge instead of marketability. Matthew Stewart, author of Bogus [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Bringing home the bacon – through blogging</title>
		<link>http://sheffieldcompany.com/2009/04/21/bringing-home-the-bacon-%e2%80%93-through-blogging/</link>
		<comments>http://sheffieldcompany.com/2009/04/21/bringing-home-the-bacon-%e2%80%93-through-blogging/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 04:18:01 +0000</pubDate>
		<dc:creator>Charley Thornton</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Bloggers]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Digital Age]]></category>
		<category><![CDATA[Information Age]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.com/2009/04/21/bringing-home-the-bacon-%e2%80%93-through-blogging/</guid>
		<description><![CDATA[Once considered a hobby for opinionated political junkies and techies, blogging is fast becoming one of America’s newest and most influential professions, the Wall Street Journal reports today. America&#8217;s Newest Profession: Bloggers for Hire With newspapers desperately trying to redefine themselves, almost half a million Americans now call blogging their primary source of income. But [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Recommended reading list</title>
		<link>http://sheffieldcompany.com/2007/05/07/recommended-reading-list/</link>
		<comments>http://sheffieldcompany.com/2007/05/07/recommended-reading-list/#comments</comments>
		<pubDate>Tue, 08 May 2007 02:50:35 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[AlwaysOn]]></category>
		<category><![CDATA[BtoB]]></category>
		<category><![CDATA[BusinessWeek]]></category>
		<category><![CDATA[Crain’s]]></category>
		<category><![CDATA[Fast Company]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[MediaPost’s Media]]></category>
		<category><![CDATA[PRWeek]]></category>
		<category><![CDATA[Recommended reading]]></category>
		<category><![CDATA[Trade Publications]]></category>
		<category><![CDATA[Wall Street Journal]]></category>
		<category><![CDATA[Yahoo News]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2007/05/07/recommended-reading-list/</guid>
		<description><![CDATA[In an effort to stay informed, I think it&#8217;s critical to have a short list of regular reading. In order of importance, here are my favorites: Wall Street Journal BusinessWeek Yahoo News Fortune PRWeek MediaPost&#8217;s Media AlwaysOn Fast Company BtoB Crain&#8217;s]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ogilvy&#8217;s New Digital Chief Discusses Challenges</title>
		<link>http://sheffieldcompany.com/2007/04/19/ogilvys-new-digital-chief-discusses-challenges/</link>
		<comments>http://sheffieldcompany.com/2007/04/19/ogilvys-new-digital-chief-discusses-challenges/#comments</comments>
		<pubDate>Fri, 20 Apr 2007 01:28:18 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Strategy & Branding]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Ad Agencies]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brian Steinberg]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Wall Street Journal]]></category>
		<category><![CDATA[Web-Based Advertising]]></category>
		<category><![CDATA[Wieden Kennedy]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2007/04/19/ogilvys-new-digital-chief-discusses-challenges/</guid>
		<description><![CDATA[In a recent interview with several of WPP&#8217;s senior excutives, WSJ&#8217;s Brian Steinberg addresses one of the pressing issues impacting all agencies: how to find people with deep digital experience. The game is changing so fast, that supply and demand are out of sync. According to the article, &#8220;Ogilvy&#8217;s move is the latest sign that [...]]]></description>
		<wfw:commentRss>http://sheffieldcompany.com/2007/04/19/ogilvys-new-digital-chief-discusses-challenges/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The promise of BrightCove</title>
		<link>http://sheffieldcompany.com/2006/11/19/the-promise-of-brightcove/</link>
		<comments>http://sheffieldcompany.com/2006/11/19/the-promise-of-brightcove/#comments</comments>
		<pubDate>Sun, 19 Nov 2006 22:11:24 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[BrightCove]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2006/11/19/the-promise-of-brightcove/</guid>
		<description><![CDATA[Providing a free platform for people to create their own channel, syndicate content, share it, stream it for free &#8212; and maybe even make money &#8212; sounds like a progressive move. BrightCove recently launched such a service which I noticed the Wall Street Journal online uses for their own online TV platform and decided (for [...]]]></description>
		<wfw:commentRss>http://sheffieldcompany.com/2006/11/19/the-promise-of-brightcove/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Learning Entirely New Business Models</title>
		<link>http://sheffieldcompany.com/2005/05/30/learning-entirely-new-business-models/</link>
		<comments>http://sheffieldcompany.com/2005/05/30/learning-entirely-new-business-models/#comments</comments>
		<pubDate>Mon, 30 May 2005 21:13:25 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Glenn Harlan Reynolds]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[New business model]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Wall Street Journal]]></category>
		<category><![CDATA[WSJ]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2007/10/31/learning-entirely-new-business-models/</guid>
		<description><![CDATA[In a WSJ op-ed piece, Glenn Harlan Reynolds, a law professor at the University of Tennessee, discusses news without newspapers, and a future of publishing that takes on large, proven models. In his words: &#8220;The news business is in trouble. Readership and viewership are declining, public trust is plummeting, and advertisers are beginning to wonder [...]]]></description>
		<wfw:commentRss>http://sheffieldcompany.com/2005/05/30/learning-entirely-new-business-models/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Big Networks Move Online</title>
		<link>http://sheffieldcompany.com/2005/05/15/the-big-networks-move-online/</link>
		<comments>http://sheffieldcompany.com/2005/05/15/the-big-networks-move-online/#comments</comments>
		<pubDate>Sun, 15 May 2005 20:58:24 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[Big Networks]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Online Content]]></category>
		<category><![CDATA[PC]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2007/10/31/the-big-networks-move-online/</guid>
		<description><![CDATA[People will get their video more via the PC as big media networks continue to distribute content online. See the story in the Wall Street Journal.]]></description>
		<wfw:commentRss>http://sheffieldcompany.com/2005/05/15/the-big-networks-move-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Big Question: Who Will Win the War of the Living Room?</title>
		<link>http://sheffieldcompany.com/2005/05/05/the-big-question-who-will-win-the-war-of-the-living-room/</link>
		<comments>http://sheffieldcompany.com/2005/05/05/the-big-question-who-will-win-the-war-of-the-living-room/#comments</comments>
		<pubDate>Thu, 05 May 2005 20:03:53 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Cable Providers]]></category>
		<category><![CDATA[Consumer Electronics]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[PC]]></category>
		<category><![CDATA[Phone Providers]]></category>
		<category><![CDATA[Wall Street Journal]]></category>
		<category><![CDATA[WSJ]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2007/10/31/the-big-question-who-will-win-the-war-of-the-living-room/</guid>
		<description><![CDATA[Technology companies from PC and consumer electronics manufacturers to cable and phone providers want to provide the entertainment and information content that flows into your networked home. The WSJ takes a look at who will win.]]></description>
		<wfw:commentRss>http://sheffieldcompany.com/2005/05/05/the-big-question-who-will-win-the-war-of-the-living-room/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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