Brevity of message means getting to the ...

Keep the message sharp and to the point There’s a nice piece in the WSJ that discusses how hard it is for papers and magazines to get to the point. Here it is with nice links included: Michael Kinsley, writing in The Atlantic, takes some 1,800 words to argue that newspaper stories are too long, and that Internet stories “get to the point.” Robert MacMillan, writing for...

Is PowerPoint dead yet?...

You don’t have to be in the world of marketing long before you hear someone take a shot at PowerPoint, branding it as an antiquated tool whose days are numbered. But this sentiment is tempered by the reality that more than 500 million people still use PowerPoint and no clear successor or alternative has presented itself. An article in last week’s WSJ explores the topic yet...

Good news for liberal arts majors...

An interesting book review in today’s WSJ caught my eye – not so much for its position against the world of consulting, but for the profound compliment it pays to those of us who were brave enough (or naïve enough) to spend our university years pursuing knowledge instead of marketability. Matthew Stewart, author of Bogus Theories, Bad for Business is paraphrased as...

Bringing home the bacon – through blog...

Once considered a hobby for opinionated political junkies and techies, blogging is fast becoming one of America’s newest and most influential professions, the Wall Street Journal reports today. America’s Newest Profession: Bloggers for Hire With newspapers desperately trying to redefine themselves, almost half a million Americans now call blogging their primary source of income....

Recommended reading list...

In an effort to stay informed, I think it’s critical to have a short list of regular reading. In order of importance, here are my favorites: Wall Street Journal BusinessWeek Yahoo News Fortune PRWeek MediaPost’s Media AlwaysOn Fast...

Ogilvy’s New Digital Chief Discuss...

In a recent interview with several of WPP’s senior excutives, WSJ’s Brian Steinberg addresses one of the pressing issues impacting all agencies: how to find people with deep digital experience. The game is changing so fast, that supply and demand are out of sync. According to the article, “Ogilvy’s move is the latest sign that big traditional ad agencies, under...

The promise of BrightCove...

Providing a free platform for people to create their own channel, syndicate content, share it, stream it for free — and maybe even make money — sounds like a progressive move. BrightCove recently launched such a service which I noticed the Wall Street Journal online uses for their own online TV platform and decided (for the moment) that this is a solid way to get in the...

Learning Entirely New Business Models...

In a WSJ op-ed piece, Glenn Harlan Reynolds, a law professor at the University of Tennessee, discusses news without newspapers, and a future of publishing that takes on large, proven models. In his words: “The news business is in trouble. Readership and viewership are declining, public trust is plummeting, and advertisers are beginning to wonder whether they’re getting their...

The Big Networks Move Online...

People will get their video more via the PC as big media networks continue to distribute content online. See the story in the Wall Street Journal....

The Big Question: Who Will Win the War o...

Technology companies from PC and consumer electronics manufacturers to cable and phone providers want to provide the entertainment and information content that flows into your networked home. The WSJ takes a look at who will...