Inside Message Mapping and Fluency...

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Online video: a comprehensive roundup...

As a result of the current explosion of online video content, there are countless Web sites devoted to creating, hosting, sharing and promoting online video. In fact, there are so many that it can be difficult to know which ones are really worthwhile. Thankfully, Mashable.com’s Video Toolbox provides a comprehesive review of more than 150 Web sites, platforms and resources for all...

Facebook and video...

It seems that Facebook is a great forum for people to share personal video. I recently read a nice piece that poses what some of the implications of this are to social media sites like YouTube and MySpace. Read about it at...

Google redefines coach potato...

Google is often called “the lazy man’s bookmark,” catering to indolent Web surfers (myself included) who would rather frequent the giant’s pervasive search box than – gasp – type a URL in its entirety. Google’s new(ish) Universal Search interface continues to empower the slothful by allowing users to watch online videos right on the Google page. Just think of all the...

Video traffic projected to cause Web sta...

An AT&T executive projects that the rapid growth of online video, particularly the use of high definition (HD) content, will cause the Internet to reach full capacity by 2010. AT&T’s Jim Ciccioni warned that “the surge in online content is at the center of the most dramatic changes affecting the Internet today. In three years’ time, 20 typical households will...

Social media: traditional agencies just ...

According to a recent survey, traditional agencies don’t understand social media and are ill equipped to help their clients navigate the changing landscape. There’s a lack of competence of the needed skills in social network and video sharing – as well as a traditional compensation model – that prevent them from adjusting. According to analyst Jim Nail,...

The implications of user-generated conte...

With widespread broadband access, users can easily view and post audio and video content online right now. As more and more people spend time online, they’re not sitting in front of their TV. There are, however, many important implications to consider regarding this dramatic shift: Make it quality content: the material you see and hear has to be acceptable and entertaining enough...