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	<itunes:author>Sheffield Sound Off</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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		<title>Video lends new life to corporate marketing</title>
		<link>http://sheffieldcompany.com/2007/11/27/video-gives-new-life-to-corporate-marketing-the-wsj-says-so/</link>
		<comments>http://sheffieldcompany.com/2007/11/27/video-gives-new-life-to-corporate-marketing-the-wsj-says-so/#comments</comments>
		<pubDate>Wed, 28 Nov 2007 01:16:09 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
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		<category><![CDATA[Ad agency]]></category>
		<category><![CDATA[Corporate Videographer]]></category>
		<category><![CDATA[Google era]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[User generated Content]]></category>
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		<description><![CDATA[Video Marketing has the greatest promise to corporate marketers that are serious about creating an online connection with their customers and prospects.  In a Google era, people are developing a daily You Tube appetite for video. It&#8217;s easier to watch a 2-minute video spot online than read through a pile of brochures. In fact, people [...]]]></description>
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		<title>Bloggers as target influencers</title>
		<link>http://sheffieldcompany.com/2007/05/02/bloggers-as-target-influencers/</link>
		<comments>http://sheffieldcompany.com/2007/05/02/bloggers-as-target-influencers/#comments</comments>
		<pubDate>Thu, 03 May 2007 02:55:18 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
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		<category><![CDATA[Shakespeare]]></category>
		<category><![CDATA[User generated Content]]></category>

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		<description><![CDATA[  Online advocates and critics can build up and take down brands literally overnight. As words travel quickly online, corporations are getting savvy on interacting with influential bloggers to bolster support. The tough part: how do you decipher who really yields such influence? Who deserves your attention? How do you interact with them? What is proper [...]]]></description>
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		<title>The implications of user-generated content, part 1</title>
		<link>http://sheffieldcompany.com/2006/10/22/the-implications-of-user-generated-content-part-1/</link>
		<comments>http://sheffieldcompany.com/2006/10/22/the-implications-of-user-generated-content-part-1/#comments</comments>
		<pubDate>Mon, 23 Oct 2006 02:56:43 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[5 tips]]></category>
		<category><![CDATA[Broadband]]></category>
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		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Tricks]]></category>
		<category><![CDATA[User generated Content]]></category>
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		<description><![CDATA[With widespread broadband access, users can easily view and post audio and video content online right now. As more and more people spend time online, they&#8217;re not sitting in front of their TV. There are, however, many important implications to consider regarding this dramatic shift: Make it quality content: the material you see and hear [...]]]></description>
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