Video lends new life to corporate market...

Video Marketing has the greatest promise to corporate marketers that are serious about creating an online connection with their customers and prospects.  In a Google era, people are developing a daily You Tube appetite for video. It’s easier to watch a 2-minute video spot online than read through a pile of brochures. In fact, people are growing to expect video as a primary media...

Bloggers as target influencers...

  Online advocates and critics can build up and take down brands literally overnight. As words travel quickly online, corporations are getting savvy on interacting with influential bloggers to bolster support. The tough part: how do you decipher who really yields such influence? Who deserves your attention? How do you interact with them? What is proper protocol? A few suggestions come...

The implications of user-generated conte...

With widespread broadband access, users can easily view and post audio and video content online right now. As more and more people spend time online, they’re not sitting in front of their TV. There are, however, many important implications to consider regarding this dramatic shift: Make it quality content: the material you see and hear has to be acceptable and entertaining enough...