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	<title>Sheffield &#187; Technology</title>
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	<itunes:author>Sheffield Sound Off</itunes:author>
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	<itunes:keywords>Business, Communications, Corporate Communications, Business Strategy, Storytelling, Sheffield Company, Sheffield Marketing Partners, Narrative Messaging, Content Marketing</itunes:keywords>
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		<title>The Ad Industry Struggles to Stay Relevant</title>
		<link>http://sheffieldcompany.com/2005/06/01/the-ad-industry-struggles-to-stay-relevant/</link>
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		<pubDate>Wed, 01 Jun 2005 21:26:52 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Madison Avenue]]></category>
		<category><![CDATA[new york times]]></category>
		<category><![CDATA[NY Times]]></category>
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		<description><![CDATA[With all the changes in the economy and technology, Madison Avenue cannot afford not to innovate and find new ways to serve its clientele. In a recent NY Time&#8217;s piece, the causes and concerns are highlighted clearly: &#8220;The origins of the industry&#8217;s current problems are many: the dot-com bust, the fallout from 9/11 and the [...]]]></description>
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		<title>The Big Question: Who Will Win the War of the Living Room?</title>
		<link>http://sheffieldcompany.com/2005/05/05/the-big-question-who-will-win-the-war-of-the-living-room/</link>
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		<pubDate>Thu, 05 May 2005 20:03:53 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Cable Providers]]></category>
		<category><![CDATA[Consumer Electronics]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[PC]]></category>
		<category><![CDATA[Phone Providers]]></category>
		<category><![CDATA[Wall Street Journal]]></category>
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		<description><![CDATA[Technology companies from PC and consumer electronics manufacturers to cable and phone providers want to provide the entertainment and information content that flows into your networked home. The WSJ takes a look at who will win.]]></description>
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		<title>Podcasting: A way to broadcast content to MP3 players</title>
		<link>http://sheffieldcompany.com/2005/03/10/podcasting-a-way-to-broadcast-content-to-mp3-players/</link>
		<comments>http://sheffieldcompany.com/2005/03/10/podcasting-a-way-to-broadcast-content-to-mp3-players/#comments</comments>
		<pubDate>Thu, 10 Mar 2005 20:20:47 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[mp3]]></category>
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		<description><![CDATA[An overview of podcasting, an innovative way to subscribe to audio feeds so they&#8217;re updated on your MP3 for ongoing consumption and enjoyment. Description]]></description>
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