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	<title>Sheffield &#187; Storytelling</title>
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		<title>What is a corporate narrative?</title>
		<link>http://sheffieldcompany.com/2010/02/04/what-is-a-corporate-narrative/</link>
		<comments>http://sheffieldcompany.com/2010/02/04/what-is-a-corporate-narrative/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 16:02:11 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Message Development]]></category>
		<category><![CDATA[Corporate Narrative]]></category>
		<category><![CDATA[Narrative]]></category>
		<category><![CDATA[Narrative Credibility]]></category>
		<category><![CDATA[Politicans]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Story]]></category>
		<category><![CDATA[Storytelling]]></category>

		<guid isPermaLink="false">http://sheffieldcompany.com/?p=709</guid>
		<description><![CDATA[It&#8217;s becoming more common nowadays to hear commentators refer to a political leader&#8217;s or candidate&#8217;s &#8220;narrative&#8221; message. This concept, however, is yet to take deep hold in the business world, though it soon will. A story, or narrative, in the general sense of the word is an explanation of events that can be recounted in detail through [...]]]></description>
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		<title>Bringing home the bacon – through blogging</title>
		<link>http://sheffieldcompany.com/2009/04/21/bringing-home-the-bacon-%e2%80%93-through-blogging/</link>
		<comments>http://sheffieldcompany.com/2009/04/21/bringing-home-the-bacon-%e2%80%93-through-blogging/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 04:18:01 +0000</pubDate>
		<dc:creator>cthornton</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
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		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Technology]]></category>
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		<category><![CDATA[Bloggers]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Digital Age]]></category>
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		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.com/2009/04/21/bringing-home-the-bacon-%e2%80%93-through-blogging/</guid>
		<description><![CDATA[Once considered a hobby for opinionated political junkies and techies, blogging is fast becoming one of America’s newest and most influential professions, the Wall Street Journal reports today. America&#8217;s Newest Profession: Bloggers for Hire With newspapers desperately trying to redefine themselves, almost half a million Americans now call blogging their primary source of income. But [...]]]></description>
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		<title>Inside Message Mapping and Fluency</title>
		<link>http://sheffieldcompany.com/2009/02/12/inside-message-mapping-and-fluency/</link>
		<comments>http://sheffieldcompany.com/2009/02/12/inside-message-mapping-and-fluency/#comments</comments>
		<pubDate>Fri, 13 Feb 2009 00:32:57 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Message Development]]></category>
		<category><![CDATA[Narrative Mapping]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[BrightCove]]></category>
		<category><![CDATA[Mapping]]></category>
		<category><![CDATA[Message Fluency]]></category>
		<category><![CDATA[Story]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Syntegrity Group]]></category>
		<category><![CDATA[Video Channel]]></category>
		<category><![CDATA[Video Sharing]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=225</guid>
		<description><![CDATA[]]></description>
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		<title>What&#8217;s the difference between a message and a story?</title>
		<link>http://sheffieldcompany.com/2008/09/15/whats-the-difference-between-a-message-and-a-story/</link>
		<comments>http://sheffieldcompany.com/2008/09/15/whats-the-difference-between-a-message-and-a-story/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 01:52:51 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Message Development]]></category>
		<category><![CDATA[Narrative Mapping]]></category>
		<category><![CDATA[Corporate Storytelling]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Narratives]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Storytelling]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=160</guid>
		<description><![CDATA[At first glance, this seems obvious. Yet, when you turn marketers loose it quickly gets murky.  A message conveys a single point; a story many points (i.e., messages, perspectives, thoughts, etc.). So, forget trying to a build a compelling message or crafting a phrase that&#8217;s says it all. A story narrative is a much better [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>A wonderful technology told through a great story</title>
		<link>http://sheffieldcompany.com/2008/09/08/a-wonderful-technology-told-through-a-great-story/</link>
		<comments>http://sheffieldcompany.com/2008/09/08/a-wonderful-technology-told-through-a-great-story/#comments</comments>
		<pubDate>Tue, 09 Sep 2008 03:07:51 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[Narratives]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[The Jing Project]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=156</guid>
		<description><![CDATA[The Jing Project offers an amazing presentation tool &#8211; for free &#8211; that allows you to easily capture content from your desktop and share it with others. What&#8217;s more appealing is the nice way that they package the explanation in an entertaining two-minute story. Watch here .]]></description>
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		<title>Storytelling is more effective</title>
		<link>http://sheffieldcompany.com/2007/10/29/storytelling-is-more-effective/</link>
		<comments>http://sheffieldcompany.com/2007/10/29/storytelling-is-more-effective/#comments</comments>
		<pubDate>Mon, 29 Oct 2007 21:19:05 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Strategy & Branding]]></category>
		<category><![CDATA[AAAA]]></category>
		<category><![CDATA[Advertising Research Foundation]]></category>
		<category><![CDATA[ARF]]></category>
		<category><![CDATA[Messaging]]></category>
		<category><![CDATA[Storytelling]]></category>

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		<description><![CDATA[A recent study by the Advertising Research Foundation demonstrates that a solid story- not overt product positioning &#8211; is a more effective way to connect with your audience. My perspective is that you don&#8217;t really need a survey to prove that, we all know from experience that we prefer to hear a good story and not [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Retro-renaissance marketing</title>
		<link>http://sheffieldcompany.com/2007/04/25/retro-renaissance-marketing/</link>
		<comments>http://sheffieldcompany.com/2007/04/25/retro-renaissance-marketing/#comments</comments>
		<pubDate>Wed, 25 Apr 2007 22:57:58 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Creative Marketing]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[Elite Thinkers]]></category>
		<category><![CDATA[Instant Messaging]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Modern Marketing]]></category>
		<category><![CDATA[Personal Media]]></category>
		<category><![CDATA[Programmer Poet]]></category>
		<category><![CDATA[Renaissance Marketing]]></category>
		<category><![CDATA[Retro Renaissance]]></category>
		<category><![CDATA[Sages]]></category>
		<category><![CDATA[Storytellers]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Tower of Babel]]></category>
		<category><![CDATA[Web Blogs]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2007/04/25/retro-renaissance-marketing/</guid>
		<description><![CDATA[As every day passes for modern marketing, we are building a larger Tower of Babel. The descendants of Noah taught us a lesson thousands of years ago as they migrated southward along the Tigris River and westward to the land of Sennar. They progressed far from their ancestors and constructed a tower to reach heaven. [...]]]></description>
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