What is a corporate narrative?...

It’s becoming more common nowadays to hear commentators refer to a political leader’s or candidate’s “narrative” message. This concept, however, is yet to take deep hold in the business world, though it soon will. A story, or narrative, in the general sense of the word is an explanation of events that can be recounted in detail through a series of...

Bringing home the bacon – through blog...

Once considered a hobby for opinionated political junkies and techies, blogging is fast becoming one of America’s newest and most influential professions, the Wall Street Journal reports today. America’s Newest Profession: Bloggers for Hire With newspapers desperately trying to redefine themselves, almost half a million Americans now call blogging their primary source of income....

Inside Message Mapping and Fluency...

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What’s the difference between a me...

At first glance, this seems obvious. Yet, when you turn marketers loose it quickly gets murky.  A message conveys a single point; a story many points (i.e., messages, perspectives, thoughts, etc.). So, forget trying to a build a compelling message or crafting a phrase that’s says it all. A story narrative is a much better way to turn messages into someting much more...

A wonderful technology told through a gr...

An easy-to-use desktop sharing tool. The Jing Project offers an amazing presentation tool – for free – that allows you to easily capture content from your desktop and share it with others. What’s more appealing is the nice way that they package the explanation in an entertaining two-minute story. Watch here...

Storytelling is more effective...

A recent study by the Advertising Research Foundation demonstrates that a solid story- not overt product positioning – is a more effective way to connect with your audience. My perspective is that you don’t really need a survey to prove that, we all know from experience that we prefer to hear a good story and not be sold. Yet, it’s taking Madison Avenue ad agencies...

Retro-renaissance marketing...

As every day passes for modern marketing, we are building a larger Tower of Babel. The descendants of Noah taught us a lesson thousands of years ago as they migrated southward along the Tigris River and westward to the land of Sennar. They progressed far from their ancestors and constructed a tower to reach heaven. Their ambitious project was never completed as they were confounded by...