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	<title>Sheffield &#187; Social Media</title>
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		<title>Facebook and video</title>
		<link>http://sheffieldcompany.com/2009/01/06/facebook-and-video/</link>
		<comments>http://sheffieldcompany.com/2009/01/06/facebook-and-video/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 01:00:23 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Joe McCormack]]></category>
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		<category><![CDATA[Personal Communication]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video Sharing]]></category>
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		<description><![CDATA[It seems that Facebook is a great forum for people to share personal video. I recently read a nice piece that poses what some of the implications of this are to social media sites like YouTube and MySpace. Read about it at MediaPost.]]></description>
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		<title>Ping.fm is a simple, yet powerful posting tool</title>
		<link>http://sheffieldcompany.com/2008/11/14/171/</link>
		<comments>http://sheffieldcompany.com/2008/11/14/171/#comments</comments>
		<pubDate>Sat, 15 Nov 2008 02:28:12 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Ping]]></category>
		<category><![CDATA[Smartphones]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Status]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Updates]]></category>

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		<description><![CDATA[Ping.fm is a nice tool to aggregate how you post to all your social media sites. I recently saw that a friend of mine on Facebook was using it to keep his updates fresh. I checked it out and it allows you to post from your own ping.fm page and have it sent out to [...]]]></description>
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		<title>Google redefines coach potato</title>
		<link>http://sheffieldcompany.com/2008/05/19/google-redefines-coach-potato/</link>
		<comments>http://sheffieldcompany.com/2008/05/19/google-redefines-coach-potato/#comments</comments>
		<pubDate>Tue, 20 May 2008 02:09:25 +0000</pubDate>
		<dc:creator>cthornton</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Social Media & Public Relations]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Charley Thornton]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Universal Search]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Search]]></category>
		<category><![CDATA[Video Sharing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=141</guid>
		<description><![CDATA[Google is often called “the lazy man’s bookmark,” catering to indolent Web surfers (myself included) who would rather frequent the giant’s pervasive search box than – gasp – type a URL in its entirety. Google’s new(ish) Universal Search interface continues to empower the slothful by allowing users to watch online videos right on the Google [...]]]></description>
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		<title>Social media: traditional agencies just &#8220;don&#8217;t get it&#8221;</title>
		<link>http://sheffieldcompany.com/2008/04/03/social-media-traditional-agencies-just-dont-get-it/</link>
		<comments>http://sheffieldcompany.com/2008/04/03/social-media-traditional-agencies-just-dont-get-it/#comments</comments>
		<pubDate>Thu, 03 Apr 2008 19:38:33 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Social Media & Public Relations]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Strategy & Branding]]></category>
		<category><![CDATA[Adweek]]></category>
		<category><![CDATA[Jim Nail]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Traditional Agencies]]></category>
		<category><![CDATA[Video Sharing]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=139</guid>
		<description><![CDATA[According to a recent survey, traditional agencies don&#8217;t understand social media and are ill equipped to help their clients navigate the changing landscape. There&#8217;s a lack of competence of the needed skills in social network and video sharing &#8211; as well as a traditional compensation model &#8211; that prevent them from adjusting. According to analyst [...]]]></description>
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