<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Sheffield &#187; Sheffield</title>
	<atom:link href="http://sheffieldcompany.com/tag/sheffield/feed/" rel="self" type="application/rss+xml" />
	<link>http://sheffieldcompany.com</link>
	<description></description>
	<lastBuildDate>Mon, 26 Jul 2010 21:35:16 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Sheffield Launches Offering to Create Strategic Narratives</title>
		<link>http://sheffieldcompany.com/2009/11/03/sheffield-launches-strategic-narrative-offering/</link>
		<comments>http://sheffieldcompany.com/2009/11/03/sheffield-launches-strategic-narrative-offering/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 22:57:21 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Message Development]]></category>
		<category><![CDATA[Narrative Mapping]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Sheffield]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Strategic Narratives]]></category>

		<guid isPermaLink="false">http://sheffieldcompany.com/?p=505</guid>
		<description><![CDATA[Sheffield Launches Strategic Narrative Mapping to help organizations quickly define the relevant elements of its strategies within the context of a simple storyline that stakeholders can readily grasp.]]></description>
		<wfw:commentRss>http://sheffieldcompany.com/2009/11/03/sheffield-launches-strategic-narrative-offering/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sheffield completes 130th short-form video</title>
		<link>http://sheffieldcompany.com/2009/10/07/sheffield-completes-130th-short-form-video/</link>
		<comments>http://sheffieldcompany.com/2009/10/07/sheffield-completes-130th-short-form-video/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 02:14:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[Corporate Storytelling]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Sheffield]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Visual Communications]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://sheffieldcompany.com/?p=370</guid>
		<description><![CDATA[Sheffield has completed more than 130 short-form videos. ]]></description>
		<wfw:commentRss>http://sheffieldcompany.com/2009/10/07/sheffield-completes-130th-short-form-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sheffield Institute trailer</title>
		<link>http://sheffieldcompany.com/2009/02/20/sheffield-institute-trailer/</link>
		<comments>http://sheffieldcompany.com/2009/02/20/sheffield-institute-trailer/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 17:40:34 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Message Development]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Social Media & Public Relations]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Charley Thornton]]></category>
		<category><![CDATA[Intern]]></category>
		<category><![CDATA[Internships]]></category>
		<category><![CDATA[Joe Cleveland]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Sheffield]]></category>
		<category><![CDATA[Sheffield Institute]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Sheffield Scholar]]></category>
		<category><![CDATA[Students]]></category>
		<category><![CDATA[Young Professionals]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=218</guid>
		<description><![CDATA[The Sheffield Institute helps students and young professionals break into the media and marketing industries through capstone projects with non-profits and academic institutions.]]></description>
		<wfw:commentRss>http://sheffieldcompany.com/2009/02/20/sheffield-institute-trailer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Must reading for marketers: Wired</title>
		<link>http://sheffieldcompany.com/2008/02/26/must-reading-for-marketers-wired/</link>
		<comments>http://sheffieldcompany.com/2008/02/26/must-reading-for-marketers-wired/#comments</comments>
		<pubDate>Tue, 26 Feb 2008 20:26:02 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Reading Lists]]></category>
		<category><![CDATA[Sheffield]]></category>
		<category><![CDATA[Wired magaiziner]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=135</guid>
		<description><![CDATA[If you consider yourself a savvy marketer and do not read Wired cover to cover every month, you need to have your head checked. It is superbly written and covers what other magazines just don&#8217;t get. That&#8217;s all.
]]></description>
		<wfw:commentRss>http://sheffieldcompany.com/2008/02/26/must-reading-for-marketers-wired/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The future of Facebook &#8211; balancing trust and revenue</title>
		<link>http://sheffieldcompany.com/2007/11/12/the-future-of-facebook-balancing-trust-and-revenue/</link>
		<comments>http://sheffieldcompany.com/2007/11/12/the-future-of-facebook-balancing-trust-and-revenue/#comments</comments>
		<pubDate>Mon, 12 Nov 2007 21:10:50 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Advertising Models]]></category>
		<category><![CDATA[Contextualization]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Joe McMormack]]></category>
		<category><![CDATA[Obtrsuiveness]]></category>
		<category><![CDATA[Sheffield]]></category>
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2007/11/12/the-future-of-facebook-balancing-trust-and-revenue/</guid>
		<description><![CDATA[If Facebook&#8217;s new ad platform succeeds at being uninvasive and welcome by its users, media buyers everywhere will rejoice. I have my doubts. Nobody likes to be sold to overtly, or worse, feel like their being used to generate profit for somebody else. The new ad system, based largely on contextualization (fancy language for reading [...]]]></description>
		<wfw:commentRss>http://sheffieldcompany.com/2007/11/12/the-future-of-facebook-balancing-trust-and-revenue/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
