How Whiteboard Narratives Help You Expla...

Navigating trends is a challenge that every industry faces. And when things change, important questions naturally surface. How will my future be impacted? What’s my strategy to respond? Without clarity, key stakeholders across an organization are unable to act. So that’s why smart companies take the lead on communicating how those changes will impact everyone inside and...

Comic Books: An Inspiration for B2B Mark...

One of the great things about Sheffield is that everyone in our company brings unique talents, skills, and interests to their work. To help capture these insights, Sheffield Senior Account Executive Amanda Schuneman recently interviewed the entire staff via iPhone. We’ll be rolling out these videos over the next few months on our blog, and today we’re going to start with...

Strategic Messaging: Why You Should Thin...

In the world of corporate communications, strategy is important. When you’re rolling out a new message, you want to make sure that everyone, whether they are an internal or external audience, understands it clearly and can communicate it effectively. Unfortunately, for many organizations, “strategic” communications simply involves buzz words, jargon, and business...

Sheffield and Denison Explain the Import...

W.W. Grainger’s Director of U.S. Strategic Planning, John Borta Talks About Working With Sheffield on Bringing His Company’s Strategic Vision to Life The Sheffield team was at The Union League Club in Chicago this morning for a networking event with Denison Consulting we sponsored called Why Culture Matters. The highlight of the event was a keynote on the relationship between...

‘Sheffield Sound Off’ Episod...

As we discussed in a previous blog post here at Sheffield, the way that audiences consume media is changing, which is forcing companies to change how they communicate. Whether it’s a publisher switching from a print magazine to a digital magazine or a TV studio posting full episodes of their shows online, it’s critical for media publishers to deliver content the way that...

Sheffield Launches Slideshare Channel...

Sheffield is proud to announce the launch of our new official channel on SlideShare. We’ve already posted several videos, case studies, and presentations to the Sheffield SlideShare Channel and we plan on posting many more, so take a look now and make sure to check back...

Sheffield Channels ‘Rocky’ f...

A little while back, we talked about how Sheffield Account Executive Nick Padiak used the movie Rocky as the inspiration for a “knock-out” Whiteboard Narrative for one of our clients, Health Care Dataworks. Today, we’re happy to share the full version of the Whiteboard Narrative, which Health Care Dataworks recently featured on its homepage. Check it out and...

Sheffield Launches Offering to Create St...

As organizations are pressed to create winning strategies and gain widespread consensus quickly, Sheffield Marketing Partners has developed Strategic Narrative Mapping as a standalone offering to assist in the planning process. The service is based on the core Narrative Mapping process, yet focuses on identifying key elements of an organization’s go-to-market strategy that are...

Sheffield completes 130th short-form vid...

Downers Grove, Ill., Oct 9, 2009 – Sheffield Marketing Partners (Sheffield), a boutique agency that specializes in message and narrative development, today announced its 130th short-form video since beginning in 2006, marking a media production milestone for the Chicago-based agency. Sheffield has developed a niche in corporate storytelling – communicating narratives in brief but...

Sheffield Institute trailer...

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