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	<title>Sheffield &#187; Sheffield Marketing Partners</title>
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	<link>http://sheffieldcompany.com</link>
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	<itunes:summary></itunes:summary>
	<itunes:author>Sheffield Sound Off</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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	<itunes:owner>
		<itunes:name>Sheffield Sound Off</itunes:name>
		<itunes:email>rfrappier@sheffieldcompany.com</itunes:email>
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	<managingEditor>rfrappier@sheffieldcompany.com (Sheffield Sound Off)</managingEditor>
	<copyright>The &quot;Sheffield Sound Off&quot; Podcast is a Copyright of Sheffield Marketing Partners</copyright>
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	<itunes:keywords>Business, Communications, Corporate Communications, Business Strategy, Storytelling, Sheffield Company, Sheffield Marketing Partners, Narrative Messaging, Content Marketing</itunes:keywords>
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		<title>Sheffield &#187; Sheffield Marketing Partners</title>
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		<item>
		<title>Sheffield Launches Slideshare Channel</title>
		<link>http://sheffieldcompany.com/2012/03/20/sheffield-launches-slideshare-channel/</link>
		<comments>http://sheffieldcompany.com/2012/03/20/sheffield-launches-slideshare-channel/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 17:37:06 +0000</pubDate>
		<dc:creator>Rob Frappier</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Sheffield]]></category>
		<category><![CDATA[Sheffield Company]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Slideshare]]></category>

		<guid isPermaLink="false">http://sheffieldcompany.com/?p=3649</guid>
		<description><![CDATA[Sheffield is proud to announce the launch of our new official channel on SlideShare. We&#8217;ve already posted several videos, case studies, and presentations to the Sheffield SlideShare Channel and we plan on posting many more, so take a look now and make sure to check back often.]]></description>
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		<title>Sheffield Channels &#8216;Rocky&#8217; for Health Care Dataworks Whiteboard Narrative</title>
		<link>http://sheffieldcompany.com/2012/03/09/sheffield-channels-rocky-for-health-care-dataworks-whiteboard-narrative/</link>
		<comments>http://sheffieldcompany.com/2012/03/09/sheffield-channels-rocky-for-health-care-dataworks-whiteboard-narrative/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 23:23:15 +0000</pubDate>
		<dc:creator>Rob Frappier</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Healthcare DataWorks]]></category>
		<category><![CDATA[Narrative Marketing]]></category>
		<category><![CDATA[Rocky]]></category>
		<category><![CDATA[Sheffield]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Whiteboard Narrative]]></category>

		<guid isPermaLink="false">http://sheffieldcompany.com/?p=3630</guid>
		<description><![CDATA[A little while back, we talked about how Sheffield Account Executive Nick Padiak used the movie Rocky as the inspiration for a &#8220;knock-out&#8221; Whiteboard Narrative for one of our clients, Health Care Dataworks. Today, we&#8217;re happy to share the full version of the Whiteboard Narrative, which Health Care Dataworks recently featured on its homepage. Check [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Report from the Road: Inside &#8220;Grainger Town&#8221;</title>
		<link>http://sheffieldcompany.com/2012/03/01/report-from-the-road-inside-grainger-town/</link>
		<comments>http://sheffieldcompany.com/2012/03/01/report-from-the-road-inside-grainger-town/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 17:13:55 +0000</pubDate>
		<dc:creator>Rob Frappier</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Grainger]]></category>
		<category><![CDATA[Grainger Show]]></category>
		<category><![CDATA[Grainger Town]]></category>
		<category><![CDATA[Navigant Films]]></category>
		<category><![CDATA[Navigant Studios]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[W.W. Grainger]]></category>

		<guid isPermaLink="false">http://sheffieldcompany.com/?p=3618</guid>
		<description><![CDATA[We&#8217;ve been covering Sheffield&#8217;s work at the 2012 Grainger Show throughout the week, and today we have some more pictures from the event. One of the things that&#8217;s really cool about this year&#8217;s Grainger Show is something called &#8220;Grainger Town.&#8221; Grainger Town is a section of the show floor modeled to look like a regular [...]]]></description>
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		<title>Sheffield Marketing Partners: Live from the 2012 Grainger Show</title>
		<link>http://sheffieldcompany.com/2012/02/27/sheffield-marketing-partners-live-from-the-2012-grainger-show/</link>
		<comments>http://sheffieldcompany.com/2012/02/27/sheffield-marketing-partners-live-from-the-2012-grainger-show/#comments</comments>
		<pubDate>Mon, 27 Feb 2012 21:33:44 +0000</pubDate>
		<dc:creator>Rob Frappier</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[2012 Grainger Show]]></category>
		<category><![CDATA[Grainger]]></category>
		<category><![CDATA[Grainger Show]]></category>
		<category><![CDATA[Navigant Films]]></category>
		<category><![CDATA[Navigant Studios]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[W.W. Grainger]]></category>

		<guid isPermaLink="false">http://sheffieldcompany.com/?p=3602</guid>
		<description><![CDATA[Trade shows are an important strategic tool for companies because they allow exhibitors to connect with their customers and partners face-to-face. From a narrative marketing perspective, trade shows are particularly valuable because they offer a great opportunity to capture compelling and diverse customer stories. At Sheffield, we love working on trade shows for our clients [...]]]></description>
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		<title>Sheffield Launches Offering to Create Strategic Narratives</title>
		<link>http://sheffieldcompany.com/2009/11/03/sheffield-launches-strategic-narrative-offering/</link>
		<comments>http://sheffieldcompany.com/2009/11/03/sheffield-launches-strategic-narrative-offering/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 22:57:21 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Message Development]]></category>
		<category><![CDATA[Narrative Mapping]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Sheffield]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Strategic Narratives]]></category>

		<guid isPermaLink="false">http://sheffieldcompany.com/?p=505</guid>
		<description><![CDATA[Sheffield Launches Strategic Narrative Mapping to help organizations quickly define the relevant elements of its strategies within the context of a simple storyline that stakeholders can readily grasp.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sheffield completes 130th short-form video</title>
		<link>http://sheffieldcompany.com/2009/10/07/sheffield-completes-130th-short-form-video/</link>
		<comments>http://sheffieldcompany.com/2009/10/07/sheffield-completes-130th-short-form-video/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 02:14:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[Corporate Storytelling]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Sheffield]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Visual Communications]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://sheffieldcompany.com/?p=370</guid>
		<description><![CDATA[Sheffield has completed more than 130 short-form videos. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sheffield Marketing Partners Celebrates Three Years  Of Telling Great Stories</title>
		<link>http://sheffieldcompany.com/2009/10/03/sheffield-marketing-partners-celebrates-three-years-of-telling-great-stories/</link>
		<comments>http://sheffieldcompany.com/2009/10/03/sheffield-marketing-partners-celebrates-three-years-of-telling-great-stories/#comments</comments>
		<pubDate>Sat, 03 Oct 2009 18:20:18 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Message Development]]></category>
		<category><![CDATA[Narrative Mapping]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Harris Bank]]></category>
		<category><![CDATA[Heinz]]></category>
		<category><![CDATA[iDirect]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[John Severance]]></category>
		<category><![CDATA[Jones Lang LaSalle]]></category>
		<category><![CDATA[Media Production]]></category>
		<category><![CDATA[Metavante]]></category>
		<category><![CDATA[SAP]]></category>
		<category><![CDATA[Sheffield Institute]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Sheffield Scholars]]></category>
		<category><![CDATA[USG]]></category>

		<guid isPermaLink="false">http://sheffieldcompany.com/?p=346</guid>
		<description><![CDATA[Downers Grove, Ill., July 1, 2009—Sheffield Marketing Partners (Sheffield), a boutique agency that specializes in message and narrative development, is celebrating three years of growth today. Sheffield was founded by Chicago agency veterans Joseph McCormack and John Severance to help organizations stand out in the marketplace by crafting and telling a compelling story.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Sheffield Institute trailer</title>
		<link>http://sheffieldcompany.com/2009/02/20/sheffield-institute-trailer/</link>
		<comments>http://sheffieldcompany.com/2009/02/20/sheffield-institute-trailer/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 17:40:34 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Message Development]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Social Media & Public Relations]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Charley Thornton]]></category>
		<category><![CDATA[Intern]]></category>
		<category><![CDATA[Internships]]></category>
		<category><![CDATA[Joe Cleveland]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Sheffield]]></category>
		<category><![CDATA[Sheffield Institute]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Sheffield Scholar]]></category>
		<category><![CDATA[Students]]></category>
		<category><![CDATA[Young Professionals]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=218</guid>
		<description><![CDATA[The Sheffield Institute helps students and young professionals break into the media and marketing industries through capstone projects with non-profits and academic institutions.]]></description>
		<wfw:commentRss>http://sheffieldcompany.com/2009/02/20/sheffield-institute-trailer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s the difference between a message and a story?</title>
		<link>http://sheffieldcompany.com/2008/09/15/whats-the-difference-between-a-message-and-a-story/</link>
		<comments>http://sheffieldcompany.com/2008/09/15/whats-the-difference-between-a-message-and-a-story/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 01:52:51 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Message Development]]></category>
		<category><![CDATA[Narrative Mapping]]></category>
		<category><![CDATA[Corporate Storytelling]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Narratives]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Storytelling]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=160</guid>
		<description><![CDATA[At first glance, this seems obvious. Yet, when you turn marketers loose it quickly gets murky.  A message conveys a single point; a story many points (i.e., messages, perspectives, thoughts, etc.). So, forget trying to a build a compelling message or crafting a phrase that&#8217;s says it all. A story narrative is a much better [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Five keys to succeed with online video</title>
		<link>http://sheffieldcompany.com/2008/05/23/five-keys-to-succeed-with-online-video/</link>
		<comments>http://sheffieldcompany.com/2008/05/23/five-keys-to-succeed-with-online-video/#comments</comments>
		<pubDate>Sat, 24 May 2008 01:21:53 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Guidelines]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Online Video Tips]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Top 5]]></category>
		<category><![CDATA[Tricks]]></category>
		<category><![CDATA[TubeMogul]]></category>
		<category><![CDATA[YouTube tips]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=147</guid>
		<description><![CDATA[Make a point and keep it brief &#8211; short-form video is what people watch online; keep your segments to less than three minutes, ideally 60 seconds Provide visual variety &#8211; watching a talking head for the entire time is cumbersome; spice up a video with different shot angles, an animation, stock b-roll and some mild [...]]]></description>
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		<slash:comments>0</slash:comments>
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