Sheffield Launches Slideshare Channel...

Sheffield is proud to announce the launch of our new official channel on SlideShare. We’ve already posted several videos, case studies, and presentations to the Sheffield SlideShare Channel and we plan on posting many more, so take a look now and make sure to check back...

Sheffield Channels ‘Rocky’ f...

A little while back, we talked about how Sheffield Account Executive Nick Padiak used the movie Rocky as the inspiration for a “knock-out” Whiteboard Narrative for one of our clients, Health Care Dataworks. Today, we’re happy to share the full version of the Whiteboard Narrative, which Health Care Dataworks recently featured on its homepage. Check it out and...

Report from the Road: Inside “Grai...

We’ve been covering Sheffield’s work at the 2012 Grainger Show throughout the week, and today we have some more pictures from the event. One of the things that’s really cool about this year’s Grainger Show is something called “Grainger Town.” Grainger Town is a section of the show floor modeled to look like a regular small town. There’s a fire...

Sheffield Marketing Partners: Live from ...

Trade shows are an important strategic tool for companies because they allow exhibitors to connect with their customers and partners face-to-face. From a narrative marketing perspective, trade shows are particularly valuable because they offer a great opportunity to capture compelling and diverse customer stories. At Sheffield, we love working on trade shows for our clients because...

Sheffield Launches Offering to Create St...

As organizations are pressed to create winning strategies and gain widespread consensus quickly, Sheffield Marketing Partners has developed Strategic Narrative Mapping as a standalone offering to assist in the planning process. The service is based on the core Narrative Mapping process, yet focuses on identifying key elements of an organization’s go-to-market strategy that are...

Sheffield completes 130th short-form vid...

Downers Grove, Ill., Oct 9, 2009 – Sheffield Marketing Partners (Sheffield), a boutique agency that specializes in message and narrative development, today announced its 130th short-form video since beginning in 2006, marking a media production milestone for the Chicago-based agency. Sheffield has developed a niche in corporate storytelling – communicating narratives in brief but...

Sheffield Marketing Partners Celebrates ...

Downers Grove, Ill., July 1, 2009—Sheffield Marketing Partners (Sheffield), a boutique agency that specializes in message and narrative development, is celebrating three years of growth today. Sheffield was founded by Chicago agency veterans Joseph McCormack and John Severance to help organizations stand out in the marketplace by crafting and telling a compelling story. Since opening...

Sheffield Institute trailer...

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What’s the difference between a me...

At first glance, this seems obvious. Yet, when you turn marketers loose it quickly gets murky.  A message conveys a single point; a story many points (i.e., messages, perspectives, thoughts, etc.). So, forget trying to a build a compelling message or crafting a phrase that’s says it all. A story narrative is a much better way to turn messages into someting much more...

Five keys to succeed with online video...

Make a point and keep it brief – short-form video is what people watch online; keep your segments to less than three minutes, ideally 60 seconds Provide visual variety – watching a talking head for the entire time is cumbersome; spice up a video with different shot angles, an animation, stock b-roll and some mild music Sign up to multiple accounts – create accounts on...