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	<title>Sheffield &#187; Online Video</title>
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		<title>Online video: a comprehensive roundup</title>
		<link>http://sheffieldcompany.com/2009/01/19/online-video-a-comprehensive-roundup/</link>
		<comments>http://sheffieldcompany.com/2009/01/19/online-video-a-comprehensive-roundup/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 22:26:55 +0000</pubDate>
		<dc:creator>JoeCleveland</dc:creator>
				<category><![CDATA[Social Media & Public Relations]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Guidelines]]></category>
		<category><![CDATA[Mashable.com]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Hosting]]></category>
		<category><![CDATA[Video Sharing]]></category>
		<category><![CDATA[Video Tools]]></category>
		<category><![CDATA[Web video]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=187</guid>
		<description><![CDATA[As a result of the current explosion of online video content, there are countless Web sites devoted to creating, hosting, sharing and promoting online video. In fact, there are so many that it can be difficult to know which ones are really worthwhile. Thankfully, Mashable.com&#8217;s Video Toolbox provides a comprehesive review of more than 150 [...]]]></description>
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		<item>
		<title>Google redefines coach potato</title>
		<link>http://sheffieldcompany.com/2008/05/19/google-redefines-coach-potato/</link>
		<comments>http://sheffieldcompany.com/2008/05/19/google-redefines-coach-potato/#comments</comments>
		<pubDate>Tue, 20 May 2008 02:09:25 +0000</pubDate>
		<dc:creator>cthornton</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Social Media & Public Relations]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Charley Thornton]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Universal Search]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Search]]></category>
		<category><![CDATA[Video Sharing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=141</guid>
		<description><![CDATA[Google is often called “the lazy man’s bookmark,” catering to indolent Web surfers (myself included) who would rather frequent the giant’s pervasive search box than – gasp – type a URL in its entirety. Google’s new(ish) Universal Search interface continues to empower the slothful by allowing users to watch online videos right on the Google [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brevity and humor: a recipe for online video</title>
		<link>http://sheffieldcompany.com/2008/04/04/brevity-and-humor-a-recipe-for-online-video/</link>
		<comments>http://sheffieldcompany.com/2008/04/04/brevity-and-humor-a-recipe-for-online-video/#comments</comments>
		<pubDate>Fri, 04 Apr 2008 23:52:28 +0000</pubDate>
		<dc:creator>JoeCleveland</dc:creator>
				<category><![CDATA[Strategy & Branding]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Macbook Air]]></category>
		<category><![CDATA[MacWorld]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=134</guid>
		<description><![CDATA[Below is a video which summarizes Steve Jobs&#8217; 90-minute presentation at Macworld 2008 in 60 seconds. This video makes two compelling arguments for today’s online video formula: 1. Brevity makes content easier to share. People just don’t have time to view lengthy content. Staying brief will ensure your content is more memorable to viewers. 2. [...]]]></description>
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		<item>
		<title>Using a green screen in online video production</title>
		<link>http://sheffieldcompany.com/2008/03/27/using-a-green-screen-in-online-video-production/</link>
		<comments>http://sheffieldcompany.com/2008/03/27/using-a-green-screen-in-online-video-production/#comments</comments>
		<pubDate>Thu, 27 Mar 2008 19:38:50 +0000</pubDate>
		<dc:creator>JoeCleveland</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[Cost-Effective Video]]></category>
		<category><![CDATA[Green Screen]]></category>
		<category><![CDATA[Joe Cleveland]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Production Value]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Video Context]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=137</guid>
		<description><![CDATA[The green screen is a simple, cost-effective way to provide context and increase the production value for your online video. Sheffield Marketing&#8217;s Joe Cleveland shares some insights and wit.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Sheffield approach to developing powerful online video channels</title>
		<link>http://sheffieldcompany.com/2008/01/29/the-sheffield-approach-to-developing-powerful-online-video-channels/</link>
		<comments>http://sheffieldcompany.com/2008/01/29/the-sheffield-approach-to-developing-powerful-online-video-channels/#comments</comments>
		<pubDate>Wed, 30 Jan 2008 01:02:11 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[John Severance]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Channel]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=121</guid>
		<description><![CDATA[]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Video lends new life to corporate marketing</title>
		<link>http://sheffieldcompany.com/2007/11/27/video-gives-new-life-to-corporate-marketing-the-wsj-says-so/</link>
		<comments>http://sheffieldcompany.com/2007/11/27/video-gives-new-life-to-corporate-marketing-the-wsj-says-so/#comments</comments>
		<pubDate>Wed, 28 Nov 2007 01:16:09 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Ad agency]]></category>
		<category><![CDATA[Corporate Videographer]]></category>
		<category><![CDATA[Google era]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[User generated Content]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2007/11/27/video-gives-new-life-to-corporate-marketing-the-wsj-says-so/</guid>
		<description><![CDATA[Video Marketing has the greatest promise to corporate marketers that are serious about creating an online connection with their customers and prospects.  In a Google era, people are developing a daily You Tube appetite for video. It&#8217;s easier to watch a 2-minute video spot online than read through a pile of brochures. In fact, people [...]]]></description>
		<wfw:commentRss>http://sheffieldcompany.com/2007/11/27/video-gives-new-life-to-corporate-marketing-the-wsj-says-so/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internet start ups aiming to be the new Web TV networks</title>
		<link>http://sheffieldcompany.com/2007/03/22/internet-start-ups-aiming-to-be-the-new-web-tv-networks/</link>
		<comments>http://sheffieldcompany.com/2007/03/22/internet-start-ups-aiming-to-be-the-new-web-tv-networks/#comments</comments>
		<pubDate>Fri, 23 Mar 2007 01:43:11 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[CNN Money]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Web TV]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2007/03/22/internet-start-ups-aiming-to-be-the-new-web-tv-networks/</guid>
		<description><![CDATA[CNNMoney.com reports that firms are vying to become the go-to network for online video: link]]></description>
		<wfw:commentRss>http://sheffieldcompany.com/2007/03/22/internet-start-ups-aiming-to-be-the-new-web-tv-networks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>The promise of BrightCove</title>
		<link>http://sheffieldcompany.com/2006/11/19/the-promise-of-brightcove/</link>
		<comments>http://sheffieldcompany.com/2006/11/19/the-promise-of-brightcove/#comments</comments>
		<pubDate>Sun, 19 Nov 2006 22:11:24 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[BrightCove]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2006/11/19/the-promise-of-brightcove/</guid>
		<description><![CDATA[Providing a free platform for people to create their own channel, syndicate content, share it, stream it for free &#8212; and maybe even make money &#8212; sounds like a progressive move. BrightCove recently launched such a service which I noticed the Wall Street Journal online uses for their own online TV platform and decided (for [...]]]></description>
		<wfw:commentRss>http://sheffieldcompany.com/2006/11/19/the-promise-of-brightcove/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>The implications of user-generated content, part 1</title>
		<link>http://sheffieldcompany.com/2006/10/22/the-implications-of-user-generated-content-part-1/</link>
		<comments>http://sheffieldcompany.com/2006/10/22/the-implications-of-user-generated-content-part-1/#comments</comments>
		<pubDate>Mon, 23 Oct 2006 02:56:43 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[5 tips]]></category>
		<category><![CDATA[Broadband]]></category>
		<category><![CDATA[Guidelines]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Tricks]]></category>
		<category><![CDATA[User generated Content]]></category>
		<category><![CDATA[Video Sharing]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2006/10/22/the-implications-of-user-generated-content-part-1/</guid>
		<description><![CDATA[With widespread broadband access, users can easily view and post audio and video content online right now. As more and more people spend time online, they&#8217;re not sitting in front of their TV. There are, however, many important implications to consider regarding this dramatic shift: Make it quality content: the material you see and hear [...]]]></description>
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		<slash:comments>0</slash:comments>
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