Online video: a comprehensive roundup...

As a result of the current explosion of online video content, there are countless Web sites devoted to creating, hosting, sharing and promoting online video. In fact, there are so many that it can be difficult to know which ones are really worthwhile. Thankfully, Mashable.com’s Video Toolbox provides a comprehesive review of more than 150 Web sites, platforms and resources for all...

Google redefines coach potato...

Google is often called “the lazy man’s bookmark,” catering to indolent Web surfers (myself included) who would rather frequent the giant’s pervasive search box than – gasp – type a URL in its entirety. Google’s new(ish) Universal Search interface continues to empower the slothful by allowing users to watch online videos right on the Google page. Just think of all the...

Brevity and humor: a recipe for online v...

Below is a video which summarizes Steve Jobs’ 90-minute presentation at Macworld 2008 in 60 seconds. This video makes two compelling arguments for today’s online video formula: 1. Brevity makes content easier to share. People just don’t have time to view lengthy content. Staying brief will ensure your content is more memorable to viewers. 2. Humor can help drive people to...

Using a green screen in online video pro...

The green screen is a simple, cost-effective way to provide context and increase the production value for your online video. Sheffield Marketing’s Joe Cleveland shares some insights and...

The Sheffield approach to developing pow...

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Video lends new life to corporate market...

Video Marketing has the greatest promise to corporate marketers that are serious about creating an online connection with their customers and prospects.  In a Google era, people are developing a daily You Tube appetite for video. It’s easier to watch a 2-minute video spot online than read through a pile of brochures. In fact, people are growing to expect video as a primary media...

Internet start ups aiming to be the new ...

CNNMoney.com reports that firms are vying to become the go-to network for online video:...

The promise of BrightCove...

Providing a free platform for people to create their own channel, syndicate content, share it, stream it for free — and maybe even make money — sounds like a progressive move. BrightCove recently launched such a service which I noticed the Wall Street Journal online uses for their own online TV platform and decided (for the moment) that this is a solid way to get in the...

The implications of user-generated conte...

With widespread broadband access, users can easily view and post audio and video content online right now. As more and more people spend time online, they’re not sitting in front of their TV. There are, however, many important implications to consider regarding this dramatic shift: Make it quality content: the material you see and hear has to be acceptable and entertaining enough...