Rance Crain editorial – May 12th i...

There’s an interesting piece published in the May 12th issue of Crain’s Chicago Business (“Now more than ever, know what audience wants”) written by the president of Crain Communications about two small controversies related to marketing and media. One is a speech given by the editor of Folio magazine and the other is an article by Northwestern’s dean of...

Social media: traditional agencies just ...

According to a recent survey, traditional agencies don’t understand social media and are ill equipped to help their clients navigate the changing landscape. There’s a lack of competence of the needed skills in social network and video sharing – as well as a traditional compensation model – that prevent them from adjusting. According to analyst Jim Nail,...

Making Money in the Music Business ̵...

There’s an interesting article with David Byrne in Wired where he untangles the money making maze in the music business. It’s a must read – take a...

Marketing in a Google Era...

There’s no doubt that we’re now in a Google era. The effect of digital technologies and the reach of the Internet has transformed the way we can communicate, yet many marketers are behind in their thinking. The world changes but that doesn’t mean we’re all keeping up or staying ahead. I ran across a presentation from Salesforce.com that does an excellent job...

The implications of user-generated conte...

With widespread broadband access, users can easily view and post audio and video content online right now. As more and more people spend time online, they’re not sitting in front of their TV. There are, however, many important implications to consider regarding this dramatic shift: Make it quality content: the material you see and hear has to be acceptable and entertaining enough...

What Will Happen When Media Becomes &quo...

In a recent article from the WSJ, Sirius radio announced it will dedicate channel 148 to podcasting, the new phenomenon of creating your own MP3 files and sharing them with others’ iPods and MP3 players. Imagine a day when people have a venue. Their own radio channel, TV station, movie distribution, publishing house. Those days are practically here. Who will help them create,...

A New Media Perspective: Is Talk Radio T...

A recent NY Times story says that many radio channels are making the switch to talk radio and dropping the rock format altogether. Maybe that’s an early sign of the shift to new–alternative–media like streaming audio, iPods, CDs, and XM. If people want their rock, most don’t need to get it from radio, at least so it seems. Maybe the future of radio is primarily...

Is Our Current Academic Model Keeping Up...

We must prepare ourselves for the expanded role of media in society. Digital technology and broadband internet are transforming the way we create and consume information. High-speed “broadband” Internet connections, Webcasting, handheld digital video cameras, digital audio/video, affordable editing gear—even programs like PowerPoint—are turning people into publishers, able to...