Media | Sheffield

Sheffield Institute trailer...

Posted by jmccormack in Marketing Insights, Message Development, Professional Development, Social Media & Public Relations, Technology on February 20, 2009 | No Comments

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The Evolution of PR...

Posted by jmccormack in Social Media & Public Relations, Technology on April 23, 2007 | No Comments

With all the changes in the field of marketing, what will happen to PR? Considered by many to be a proven means to generate publicity in the media, how will this profession adapt when “getting your client in the paper” doesn’t matter as much. Industry insiders talk about new media, many with a hidden sense of nervousness that exceeds feigned excitement. For the short...

Can we ever afford to produce big ideas ...

Posted by jmccormack in Visual Narratives on February 14, 2007 | No Comments

As the world of media continues to become even more fragmented, how will we ever be able to produce large-scale, high-quality content for niche markets? The existing model of multi-million dollar budgets funding such material does not translate well to a smaller world where we want to produce and distribute entertaining shows to a niche community of a few thousand. If our appetite for...

Big Media Companies See Shift...

Posted by jmccormack in Marketing Insights, Strategy & Branding on April 27, 2005 | No Comments

NBC Universal names digital chief. NEW YORK, April 27 (Reuters) – NBC Universal on Wednesday named a president of its digital media unit as it focuses on expansion in high speed Internet and wireless services. The company, controlled by General Electric (GE.N) named Deborah Reif, formerly NBC Universal’s executive vice president of financial structuring, as the president of...