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	<title>Sheffield &#187; Marketing</title>
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		<title>Opening: Marketing Intern</title>
		<link>http://sheffieldcompany.com/2010/01/01/opening-marketing-intern/</link>
		<comments>http://sheffieldcompany.com/2010/01/01/opening-marketing-intern/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 19:13:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internships]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sheffield Institute]]></category>

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		<description><![CDATA[Overview: We are seeking a highly organized and motivated student or recent graduate with a passion for communicating through new technologies and social media. Duties and responsibilities: The candidate will play a key role in executing marketing campaigns. Guided by professional marketing veterans, the qualified candidate will gain valuable hands-on experience while embarking on a [...]]]></description>
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		<title>Sheffield Institute trailer</title>
		<link>http://sheffieldcompany.com/2009/02/20/sheffield-institute-trailer/</link>
		<comments>http://sheffieldcompany.com/2009/02/20/sheffield-institute-trailer/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 17:40:34 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Message Development]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Social Media & Public Relations]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Charley Thornton]]></category>
		<category><![CDATA[Intern]]></category>
		<category><![CDATA[Internships]]></category>
		<category><![CDATA[Joe Cleveland]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Sheffield]]></category>
		<category><![CDATA[Sheffield Institute]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
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		<category><![CDATA[Young Professionals]]></category>

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		<description><![CDATA[The Sheffield Institute helps students and young professionals break into the media and marketing industries through capstone projects with non-profits and academic institutions.]]></description>
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		<title>Social bookmarking tools are a waste</title>
		<link>http://sheffieldcompany.com/2008/03/01/social-bookmarking-tools-are-a-waste/</link>
		<comments>http://sheffieldcompany.com/2008/03/01/social-bookmarking-tools-are-a-waste/#comments</comments>
		<pubDate>Sat, 01 Mar 2008 07:41:09 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Social Media & Public Relations]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[De.li.cious]]></category>
		<category><![CDATA[Digg]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networks]]></category>
		<category><![CDATA[Reddit]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Social Bookmarking]]></category>
		<category><![CDATA[Social tagging]]></category>
		<category><![CDATA[Stumbleupon]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=136</guid>
		<description><![CDATA[Digg, Del.ici.ous (did I spell that right, who cares?), and other tagging tools are supposed to do what? I&#8217;m not sure because I refuse to take the time to learn exactly why I should care or how they&#8217;re supposed to help me. One day they appeared on everyone&#8217;s blog like someone flipped a switch. My sense [...]]]></description>
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		<title>Must reading for marketers: Wired</title>
		<link>http://sheffieldcompany.com/2008/02/26/must-reading-for-marketers-wired/</link>
		<comments>http://sheffieldcompany.com/2008/02/26/must-reading-for-marketers-wired/#comments</comments>
		<pubDate>Tue, 26 Feb 2008 20:26:02 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Reading Lists]]></category>
		<category><![CDATA[Sheffield]]></category>
		<category><![CDATA[Wired magaiziner]]></category>

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		<description><![CDATA[If you consider yourself a savvy marketer and do not read Wired cover to cover every month, you need to have your head checked. It is superbly written and covers what other magazines just don&#8217;t get. That&#8217;s all.]]></description>
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		<title>Key to Marketing in an &#8220;ADD Age&#8221;</title>
		<link>http://sheffieldcompany.com/2007/12/05/key-to-marketing-in-an-add-age/</link>
		<comments>http://sheffieldcompany.com/2007/12/05/key-to-marketing-in-an-add-age/#comments</comments>
		<pubDate>Thu, 06 Dec 2007 01:36:15 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Message Development]]></category>
		<category><![CDATA[Attention Span]]></category>
		<category><![CDATA[Brevity]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Guidelines]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Top 5]]></category>
		<category><![CDATA[Tricks]]></category>

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		<description><![CDATA[Be brief.]]></description>
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