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Sheffield Institute trailer...

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Social bookmarking tools are a waste...

Digg, Del.ici.ous (did I spell that right, who cares?), and other tagging tools are supposed to do what? I’m not sure because I refuse to take the time to learn exactly why I should care or how they’re supposed to help me. One day they appeared on everyone’s blog like someone flipped a switch. My sense is that if I really needed them, then they would be more obvious...

Must reading for marketers: Wired...

If you consider yourself a savvy marketer and do not read Wired cover to cover every month, you need to have your head checked. It is superbly written and covers what other magazines just don’t get. That’s...

Key to Marketing in an “ADD Age...

Be...