Sheffield Launches Offering to Help Crea...

As organizations are pressed to create winning strategies and gain widespread consensus quickly, Sheffield Marketing Partners has developed Strategic Narrative Mapping as a standalone offering to assist in the planning process. The service is based on the core Narrative Mapping process, yet focuses on identifying key elements of an organization’s go-to-market strategy that are...

Sheffield completes 130th short-form vid...

Downers Grove, Ill., Oct 9, 2009 – Sheffield Marketing Partners (Sheffield), a boutique agency that specializes in message and narrative development, today announced its 130th short-form video since beginning in 2006, marking a media production milestone for the Chicago-based agency. Sheffield has developed a niche in corporate storytelling – communicating narratives in brief but...

Sheffield Marketing Partners Celebrates ...

Downers Grove, Ill., July 1, 2009—Sheffield Marketing Partners (Sheffield), a boutique agency that specializes in message and narrative development, is celebrating three years of growth today. Sheffield was founded by Chicago agency veterans Joseph McCormack and John Severance to help organizations stand out in the marketplace by crafting and telling a compelling story. Since opening...

Sheffield Institute trailer...

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Facebook and video...

It seems that Facebook is a great forum for people to share personal video. I recently read a nice piece that poses what some of the implications of this are to social media sites like YouTube and MySpace. Read about it at...

What’s the difference between a me...

At first glance, this seems obvious. Yet, when you turn marketers loose it quickly gets murky.  A message conveys a single point; a story many points (i.e., messages, perspectives, thoughts, etc.). So, forget trying to a build a compelling message or crafting a phrase that’s says it all. A story narrative is a much better way to turn messages into someting much more...

Five keys to succeed with online video...

Make a point and keep it brief – short-form video is what people watch online; keep your segments to less than three minutes, ideally 60 seconds Provide visual variety – watching a talking head for the entire time is cumbersome; spice up a video with different shot angles, an animation, stock b-roll and some mild music Sign up to multiple accounts – create accounts on...

Social media: traditional agencies just ...

According to a recent survey, traditional agencies don’t understand social media and are ill equipped to help their clients navigate the changing landscape. There’s a lack of competence of the needed skills in social network and video sharing – as well as a traditional compensation model – that prevent them from adjusting. According to analyst Jim Nail,...

Must reading for marketers: Wired...

If you consider yourself a savvy marketer and do not read Wired cover to cover every month, you need to have your head checked. It is superbly written and covers what other magazines just don’t get. That’s...

The Sheffield approach to developing pow...

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