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	<title>Sheffield &#187; iPod</title>
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		<title>The Ad Industry Struggles to Stay Relevant</title>
		<link>http://sheffieldcompany.com/2005/06/01/the-ad-industry-struggles-to-stay-relevant/</link>
		<comments>http://sheffieldcompany.com/2005/06/01/the-ad-industry-struggles-to-stay-relevant/#comments</comments>
		<pubDate>Wed, 01 Jun 2005 21:26:52 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[Joe McCormack]]></category>
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		<description><![CDATA[With all the changes in the economy and technology, Madison Avenue cannot afford not to innovate and find new ways to serve its clientele. In a recent NY Time&#8217;s piece, the causes and concerns are highlighted clearly:
&#8220;The origins of the industry&#8217;s current problems are many: the dot-com bust, the fallout from 9/11 and the explosive [...]]]></description>
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		<title>What Will Happen When Media Becomes &quot;Do It Yourself&quot;?</title>
		<link>http://sheffieldcompany.com/2005/05/03/what-will-happen-when-media-becomes-do-it-yourself/</link>
		<comments>http://sheffieldcompany.com/2005/05/03/what-will-happen-when-media-becomes-do-it-yourself/#comments</comments>
		<pubDate>Tue, 03 May 2005 14:58:27 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[mp3]]></category>
		<category><![CDATA[New Media]]></category>
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		<description><![CDATA[In a recent article from the WSJ, Sirius radio announced it will dedicate channel 148 to podcasting, the new phenomenon of creating your own MP3 files and sharing them with others&#8217; iPods and MP3 players. Imagine a day when people have a venue. Their own radio channel, TV station, movie distribution, publishing house. Those days [...]]]></description>
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		<title>A New Media Perspective: Is Talk Radio Taking Music&#8217;s Place on Radio?</title>
		<link>http://sheffieldcompany.com/2005/04/27/a-new-media-perspective-is-talk-radio-taking-musics-place-on-radio/</link>
		<comments>http://sheffieldcompany.com/2005/04/27/a-new-media-perspective-is-talk-radio-taking-musics-place-on-radio/#comments</comments>
		<pubDate>Wed, 27 Apr 2005 19:55:25 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Talk Radio]]></category>
		<category><![CDATA[XM]]></category>

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		<description><![CDATA[A recent NY Times story says that many radio channels are making the switch to talk radio and dropping the rock format altogether. Maybe that&#8217;s an early sign of the shift to new&#8211;alternative&#8211;media like streaming audio, iPods, CDs, and XM. If people want their rock, most don&#8217;t need to get it from radio, at least [...]]]></description>
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