The Ad Industry Struggles to Stay Releva...

With all the changes in the economy and technology, Madison Avenue cannot afford not to innovate and find new ways to serve its clientele. In a recent NY Time’s piece, the causes and concerns are highlighted clearly: “The origins of the industry’s current problems are many: the dot-com bust, the fallout from 9/11 and the explosive growth of technologies that help...

What Will Happen When Media Becomes &quo...

In a recent article from the WSJ, Sirius radio announced it will dedicate channel 148 to podcasting, the new phenomenon of creating your own MP3 files and sharing them with others’ iPods and MP3 players. Imagine a day when people have a venue. Their own radio channel, TV station, movie distribution, publishing house. Those days are practically here. Who will help them create,...

A New Media Perspective: Is Talk Radio T...

A recent NY Times story says that many radio channels are making the switch to talk radio and dropping the rock format altogether. Maybe that’s an early sign of the shift to new–alternative–media like streaming audio, iPods, CDs, and XM. If people want their rock, most don’t need to get it from radio, at least so it seems. Maybe the future of radio is primarily...