Google struggles with an elevator pitch ...

When Google boldly proclaims that its latest innovation “will kill e-mail and forever change online communication” yet they struggle to explain what it does, you have to wonder. Maybe it will be the next “killer app” but I find it amazing how even journalists cannot make sense of it. Check out the CNN video here: Google Wave and a sketchy elevator...

Google redefines coach potato...

Google is often called “the lazy man’s bookmark,” catering to indolent Web surfers (myself included) who would rather frequent the giant’s pervasive search box than – gasp – type a URL in its entirety. Google’s new(ish) Universal Search interface continues to empower the slothful by allowing users to watch online videos right on the Google page. Just think of all the...

Marketing in a Google Era...

There’s no doubt that we’re now in a Google era. The effect of digital technologies and the reach of the Internet has transformed the way we can communicate, yet many marketers are behind in their thinking. The world changes but that doesn’t mean we’re all keeping up or staying ahead. I ran across a presentation from Salesforce.com that does an excellent job...

Video's big secret...

Despite all the hype on Google’s acquisition of YouTube, video will still be widely dismissed as a business communications weapon. As recent editorial pieces at B2B magazine (October 2006) and Revenue magazine (July/August 2006) attest, video needs to be taken seriously. It may be years before companies discover the right way to communicate visually. My partner and I share a...