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	<title>Sheffield &#187; Digital Media</title>
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		<title>Netflix and LG team to bridge the PC -TV divide</title>
		<link>http://sheffieldcompany.com/2008/01/04/netflix-and-lg-team-to-bridge-the-pc-and-tv-divide/</link>
		<comments>http://sheffieldcompany.com/2008/01/04/netflix-and-lg-team-to-bridge-the-pc-and-tv-divide/#comments</comments>
		<pubDate>Fri, 04 Jan 2008 17:09:29 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Social Media & Public Relations]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[Digital Divide]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Home Entertainment]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[Video Content Delivery]]></category>

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		<description><![CDATA[In an important announcement, these two companies announced a partnership in which Netflix customers will be able to access the &#8220;watch instantly&#8221; feature on the TV sets via an LG set-top box. This is huge news because Netflix provides a great variety of content worth watching and a wonderful online experience. I am sure this [...]]]></description>
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		<title>A strategic dilemma for PR: agency excellence requires digital prowess</title>
		<link>http://sheffieldcompany.com/2007/05/15/a-strategic-dilemma-for-pr-agency-excellence-requires-digital-prowess/</link>
		<comments>http://sheffieldcompany.com/2007/05/15/a-strategic-dilemma-for-pr-agency-excellence-requires-digital-prowess/#comments</comments>
		<pubDate>Tue, 15 May 2007 21:43:49 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Social Media & Public Relations]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[PR Week]]></category>

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		<description><![CDATA[The May 14th issue of PR Week exposes a glaring weakness with PR agencies.&#8220;Maybe the alarmists were right. One of the most interesting bits of information gleaned from the 2007 PR Week Agency Excellence Survey was how poorly PR firms fared when their clients were asked what type of agency they would hire to implement [...]]]></description>
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		<title>Ogilvy&#8217;s New Digital Chief Discusses Challenges</title>
		<link>http://sheffieldcompany.com/2007/04/19/ogilvys-new-digital-chief-discusses-challenges/</link>
		<comments>http://sheffieldcompany.com/2007/04/19/ogilvys-new-digital-chief-discusses-challenges/#comments</comments>
		<pubDate>Fri, 20 Apr 2007 01:28:18 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Strategy & Branding]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Ad Agencies]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brian Steinberg]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Wall Street Journal]]></category>
		<category><![CDATA[Web-Based Advertising]]></category>
		<category><![CDATA[Wieden Kennedy]]></category>

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		<description><![CDATA[In a recent interview with several of WPP&#8217;s senior excutives, WSJ&#8217;s Brian Steinberg addresses one of the pressing issues impacting all agencies: how to find people with deep digital experience. The game is changing so fast, that supply and demand are out of sync. According to the article, &#8220;Ogilvy&#8217;s move is the latest sign that [...]]]></description>
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