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Netflix and LG team to bridge the PC -TV...

Posted by jmccormack in Social Media & Public Relations, Technology, Visual Narratives on January 4, 2008 | 1 Comment
In an important announcement, these two companies announced a partnership in which Netflix customers will be able to access the “watch instantly” feature on the TV sets via an LG set-top box. This is huge news because Netflix provides a great variety of content worth watching and a wonderful online experience. I am sure this solution will succeed where others (i.e., Apple)...
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A strategic dilemma for PR: agency excel...

Posted by jmccormack in Social Media & Public Relations on May 15, 2007 | No Comments
The May 14th issue of PR Week exposes a glaring weakness with PR agencies.“Maybe the alarmists were right. One of the most interesting bits of information gleaned from the 2007 PR Week Agency Excellence Survey was how poorly PR firms fared when their clients were asked what type of agency they would hire to implement a digital strategy. Perhaps predictably, respondents were most...
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Ogilvy’s New Digital Chief Discuss...

Posted by jmccormack in Marketing Insights, Strategy & Branding, Technology on April 19, 2007 | No Comments
In a recent interview with several of WPP’s senior excutives, WSJ’s Brian Steinberg addresses one of the pressing issues impacting all agencies: how to find people with deep digital experience. The game is changing so fast, that supply and demand are out of sync. According to the article, “Ogilvy’s move is the latest sign that big traditional ad agencies, under...
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