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	<title>Sheffield &#187; Corporate Storytelling</title>
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		<title>Hybrid-Flash/video narrative sample</title>
		<link>http://sheffieldcompany.com/2010/01/06/hybrid-flashvideo-narrative-sample/</link>
		<comments>http://sheffieldcompany.com/2010/01/06/hybrid-flashvideo-narrative-sample/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 21:42:05 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[4 Disciplines of Execution]]></category>
		<category><![CDATA[Corporate Storytelling]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Franklin Covey]]></category>

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		<description><![CDATA[The art of visual storytelling requires not only creating an interesting narrative flow but also the right combination of imagery, movement, music and text to sustain someone&#8217;s attention for a short time. Visual narratives do that with few words and a lot of motion. I recently ran across an example that we would classify as a Hybrid - Flash/video [...]]]></description>
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		<title>Sheffield completes 130th short-form video</title>
		<link>http://sheffieldcompany.com/2009/10/07/sheffield-completes-130th-short-form-video/</link>
		<comments>http://sheffieldcompany.com/2009/10/07/sheffield-completes-130th-short-form-video/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 02:14:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
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		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[Corporate Storytelling]]></category>
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		<category><![CDATA[Sheffield]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Visual Communications]]></category>
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		<description><![CDATA[Sheffield has completed more than 130 short-form videos. ]]></description>
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		<title>What&#8217;s the difference between a message and a story?</title>
		<link>http://sheffieldcompany.com/2008/09/15/whats-the-difference-between-a-message-and-a-story/</link>
		<comments>http://sheffieldcompany.com/2008/09/15/whats-the-difference-between-a-message-and-a-story/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 01:52:51 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Message Development]]></category>
		<category><![CDATA[Narrative Mapping]]></category>
		<category><![CDATA[Corporate Storytelling]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Narratives]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Storytelling]]></category>

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		<description><![CDATA[At first glance, this seems obvious. Yet, when you turn marketers loose it quickly gets murky.  A message conveys a single point; a story many points (i.e., messages, perspectives, thoughts, etc.). So, forget trying to a build a compelling message or crafting a phrase that&#8217;s says it all. A story narrative is a much better [...]]]></description>
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		<title>Seth Godin&#8217;s book on storytelling</title>
		<link>http://sheffieldcompany.com/2008/01/04/seth-godins-book-on-storytelling/</link>
		<comments>http://sheffieldcompany.com/2008/01/04/seth-godins-book-on-storytelling/#comments</comments>
		<pubDate>Fri, 04 Jan 2008 21:51:07 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[All Marketers are Liars]]></category>
		<category><![CDATA[Corporate Storytelling]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Message Development]]></category>
		<category><![CDATA[Seth Godin]]></category>

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		<description><![CDATA[Godin&#8217;s new book &#8220;All Marketers Are Liars&#8221; is an interesting book. After having fun with his opening salvo (&#8220;I have no intention of telling you the truth&#8221;) and beating the death out of his sarcastic, tongue-in-cheek point that marketers always lie, Godin makes a strong case that telling stories is your best bet to breaking through the [...]]]></description>
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