<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
xmlns:rawvoice="http://www.rawvoice.com/rawvoiceRssModule/"
>

<channel>
	<title>Sheffield &#187; Corporate Storytelling</title>
	<atom:link href="http://sheffieldcompany.com/tag/corporate-storytelling/feed/" rel="self" type="application/rss+xml" />
	<link>http://sheffieldcompany.com</link>
	<description></description>
	<lastBuildDate>Mon, 21 May 2012 16:49:07 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=</generator>
<!-- podcast_generator="Blubrry PowerPress/3.0.1" -->
	<itunes:summary></itunes:summary>
	<itunes:author>Sheffield Sound Off</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
	<itunes:image href="http://sheffieldcompany.com/wp-content/plugins/powerpress/itunes_default.jpg" />
	<itunes:owner>
		<itunes:name>Sheffield Sound Off</itunes:name>
		<itunes:email>rfrappier@sheffieldcompany.com</itunes:email>
	</itunes:owner>
	<managingEditor>rfrappier@sheffieldcompany.com (Sheffield Sound Off)</managingEditor>
	<copyright>The &quot;Sheffield Sound Off&quot; Podcast is a Copyright of Sheffield Marketing Partners</copyright>
	<itunes:subtitle></itunes:subtitle>
	<itunes:keywords>Business, Communications, Corporate Communications, Business Strategy, Storytelling, Sheffield Company, Sheffield Marketing Partners, Narrative Messaging, Content Marketing</itunes:keywords>
	<image>
		<title>Sheffield &#187; Corporate Storytelling</title>
		<url>http://sheffieldcompany.com/wp-content/uploads/powerpress/Sheffield_logo_copy.jpg</url>
		<link>http://sheffieldcompany.com</link>
	</image>
	<itunes:category text="Business" />
		<rawvoice:location>Navigant Studios</rawvoice:location>
		<item>
		<title>Hybrid-Flash/video narrative sample</title>
		<link>http://sheffieldcompany.com/2010/01/06/hybrid-flashvideo-narrative-sample/</link>
		<comments>http://sheffieldcompany.com/2010/01/06/hybrid-flashvideo-narrative-sample/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 21:42:05 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[4 Disciplines of Execution]]></category>
		<category><![CDATA[Corporate Storytelling]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Franklin Covey]]></category>

		<guid isPermaLink="false">http://sheffieldcompany.com/?p=544</guid>
		<description><![CDATA[The art of visual storytelling requires not only creating an interesting narrative flow but also the right combination of imagery, movement, music and text to sustain someone&#8217;s attention for a short time. Visual narratives do that with few words and a lot of motion. I recently ran across an example that we would classify as a Hybrid - Flash/video [...]]]></description>
		<wfw:commentRss>http://sheffieldcompany.com/2010/01/06/hybrid-flashvideo-narrative-sample/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sheffield completes 130th short-form video</title>
		<link>http://sheffieldcompany.com/2009/10/07/sheffield-completes-130th-short-form-video/</link>
		<comments>http://sheffieldcompany.com/2009/10/07/sheffield-completes-130th-short-form-video/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 02:14:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[Corporate Storytelling]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Sheffield]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Visual Communications]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://sheffieldcompany.com/?p=370</guid>
		<description><![CDATA[Sheffield has completed more than 130 short-form videos. ]]></description>
		<wfw:commentRss>http://sheffieldcompany.com/2009/10/07/sheffield-completes-130th-short-form-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s the difference between a message and a story?</title>
		<link>http://sheffieldcompany.com/2008/09/15/whats-the-difference-between-a-message-and-a-story/</link>
		<comments>http://sheffieldcompany.com/2008/09/15/whats-the-difference-between-a-message-and-a-story/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 01:52:51 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Message Development]]></category>
		<category><![CDATA[Narrative Mapping]]></category>
		<category><![CDATA[Corporate Storytelling]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Narratives]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Storytelling]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=160</guid>
		<description><![CDATA[At first glance, this seems obvious. Yet, when you turn marketers loose it quickly gets murky.  A message conveys a single point; a story many points (i.e., messages, perspectives, thoughts, etc.). So, forget trying to a build a compelling message or crafting a phrase that&#8217;s says it all. A story narrative is a much better [...]]]></description>
		<wfw:commentRss>http://sheffieldcompany.com/2008/09/15/whats-the-difference-between-a-message-and-a-story/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Seth Godin&#8217;s book on storytelling</title>
		<link>http://sheffieldcompany.com/2008/01/04/seth-godins-book-on-storytelling/</link>
		<comments>http://sheffieldcompany.com/2008/01/04/seth-godins-book-on-storytelling/#comments</comments>
		<pubDate>Fri, 04 Jan 2008 21:51:07 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[All Marketers are Liars]]></category>
		<category><![CDATA[Corporate Storytelling]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Message Development]]></category>
		<category><![CDATA[Seth Godin]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2008/01/04/seth-godins-book-on-storytelling/</guid>
		<description><![CDATA[Godin&#8217;s new book &#8220;All Marketers Are Liars&#8221; is an interesting book. After having fun with his opening salvo (&#8220;I have no intention of telling you the truth&#8221;) and beating the death out of his sarcastic, tongue-in-cheek point that marketers always lie, Godin makes a strong case that telling stories is your best bet to breaking through the [...]]]></description>
		<wfw:commentRss>http://sheffieldcompany.com/2008/01/04/seth-godins-book-on-storytelling/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

