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	<title>Sheffield &#187; BusinessWeek</title>
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		<title>How solid is your brand?</title>
		<link>http://sheffieldcompany.com/2007/10/01/how-solid-is-your-brand/</link>
		<comments>http://sheffieldcompany.com/2007/10/01/how-solid-is-your-brand/#comments</comments>
		<pubDate>Tue, 02 Oct 2007 00:51:32 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Brand Credibility]]></category>
		<category><![CDATA[Brand Relevance]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[BusinessWeek]]></category>
		<category><![CDATA[Joe McCormack]]></category>

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		<description><![CDATA[A recent BusinessWeek piece cited six key characteristics of a strong brand. Which one stands out as the most important?

Relevance
Simplicity
Differentiation
Believability
Credibility
Defensibility

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		<title>Recommended reading list</title>
		<link>http://sheffieldcompany.com/2007/05/07/recommended-reading-list/</link>
		<comments>http://sheffieldcompany.com/2007/05/07/recommended-reading-list/#comments</comments>
		<pubDate>Tue, 08 May 2007 02:50:35 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[AlwaysOn]]></category>
		<category><![CDATA[BtoB]]></category>
		<category><![CDATA[BusinessWeek]]></category>
		<category><![CDATA[Crain’s]]></category>
		<category><![CDATA[Fast Company]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[MediaPost’s Media]]></category>
		<category><![CDATA[PRWeek]]></category>
		<category><![CDATA[Recommended reading]]></category>
		<category><![CDATA[Trade Publications]]></category>
		<category><![CDATA[Wall Street Journal]]></category>
		<category><![CDATA[Yahoo News]]></category>

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		<description><![CDATA[
In an effort to stay informed, I think it&#8217;s critical to have a short list of regular reading. In order of importance, here are my favorites:

Wall Street Journal
BusinessWeek
Yahoo News
Fortune
PRWeek
MediaPost&#8217;s Media
AlwaysOn
Fast Company
BtoB
Crain&#8217;s

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		<title>BusinessWeek: B-Schools For The 21st Century</title>
		<link>http://sheffieldcompany.com/2005/04/18/businessweek-b-schools-for-the-21st-century/</link>
		<comments>http://sheffieldcompany.com/2005/04/18/businessweek-b-schools-for-the-21st-century/#comments</comments>
		<pubDate>Tue, 19 Apr 2005 01:57:31 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[21st Century]]></category>
		<category><![CDATA[B-schools]]></category>
		<category><![CDATA[Business School]]></category>
		<category><![CDATA[BusinessWeek]]></category>
		<category><![CDATA[College]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Managers]]></category>
		<category><![CDATA[University]]></category>

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		<description><![CDATA[From a recent editorial in April 18th edition:
&#8220;The market is sending a troubling message to America&#8217;s business schools. Falling applications, sliding enrollments, and declining selectivity all point to problems. The obvious culprit is the soaring price of tuition &#8212; up to $39,100 a year at Harvard B-School &#8212; at a time when starting MBA salaries [...]]]></description>
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