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How solid is your brand?...

Posted by jmccormack in Marketing Insights on October 1, 2007 | No Comments
A recent BusinessWeek piece cited six key characteristics of a strong brand. Which one stands out as the most...
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Recommended reading list...

Posted by jmccormack in Marketing Insights on May 7, 2007 | No Comments
In an effort to stay informed, I think it’s critical to have a short list of regular reading. In order of importance, here are my favorites: Wall Street Journal BusinessWeek Yahoo News Fortune PRWeek MediaPost’s Media AlwaysOn Fast...
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BusinessWeek: B-Schools For The 21st Cen...

Posted by jmccormack in Marketing Insights, Professional Development on April 18, 2005 | No Comments
From a recent editorial in April 18th edition: “The market is sending a troubling message to America’s business schools. Falling applications, sliding enrollments, and declining selectivity all point to problems. The obvious culprit is the soaring price of tuition — up to $39,100 a year at Harvard B-School — at a time when starting MBA salaries have remained flat...
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