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	<title>Sheffield &#187; Blogging</title>
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	<link>http://sheffieldcompany.com</link>
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	<itunes:summary></itunes:summary>
	<itunes:author>Sheffield Sound Off</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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		<itunes:name>Sheffield Sound Off</itunes:name>
		<itunes:email>rfrappier@sheffieldcompany.com</itunes:email>
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	<managingEditor>rfrappier@sheffieldcompany.com (Sheffield Sound Off)</managingEditor>
	<copyright>The &quot;Sheffield Sound Off&quot; Podcast is a Copyright of Sheffield Marketing Partners</copyright>
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	<itunes:keywords>Business, Communications, Corporate Communications, Business Strategy, Storytelling, Sheffield Company, Sheffield Marketing Partners, Narrative Messaging, Content Marketing</itunes:keywords>
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		<title>Bringing home the bacon – through blogging</title>
		<link>http://sheffieldcompany.com/2009/04/21/bringing-home-the-bacon-%e2%80%93-through-blogging/</link>
		<comments>http://sheffieldcompany.com/2009/04/21/bringing-home-the-bacon-%e2%80%93-through-blogging/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 04:18:01 +0000</pubDate>
		<dc:creator>Charley Thornton</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Bloggers]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Digital Age]]></category>
		<category><![CDATA[Information Age]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

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		<description><![CDATA[Once considered a hobby for opinionated political junkies and techies, blogging is fast becoming one of America’s newest and most influential professions, the Wall Street Journal reports today. America&#8217;s Newest Profession: Bloggers for Hire With newspapers desperately trying to redefine themselves, almost half a million Americans now call blogging their primary source of income. But [...]]]></description>
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		<title>Bloggers as target influencers</title>
		<link>http://sheffieldcompany.com/2007/05/02/bloggers-as-target-influencers/</link>
		<comments>http://sheffieldcompany.com/2007/05/02/bloggers-as-target-influencers/#comments</comments>
		<pubDate>Thu, 03 May 2007 02:55:18 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Online Advocates]]></category>
		<category><![CDATA[Online Critics]]></category>
		<category><![CDATA[Shakespeare]]></category>
		<category><![CDATA[User generated Content]]></category>

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		<description><![CDATA[  Online advocates and critics can build up and take down brands literally overnight. As words travel quickly online, corporations are getting savvy on interacting with influential bloggers to bolster support. The tough part: how do you decipher who really yields such influence? Who deserves your attention? How do you interact with them? What is proper [...]]]></description>
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