<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Sheffield &#187; Blogging</title>
	<atom:link href="http://sheffieldcompany.com/tag/blogging/feed/" rel="self" type="application/rss+xml" />
	<link>http://sheffieldcompany.com</link>
	<description></description>
	<lastBuildDate>Mon, 26 Jul 2010 21:35:16 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Bringing home the bacon – through blogging</title>
		<link>http://sheffieldcompany.com/2009/04/21/bringing-home-the-bacon-%e2%80%93-through-blogging/</link>
		<comments>http://sheffieldcompany.com/2009/04/21/bringing-home-the-bacon-%e2%80%93-through-blogging/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 04:18:01 +0000</pubDate>
		<dc:creator>cthornton</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Bloggers]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Digital Age]]></category>
		<category><![CDATA[Information Age]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.com/2009/04/21/bringing-home-the-bacon-%e2%80%93-through-blogging/</guid>
		<description><![CDATA[Once considered a hobby for opinionated political junkies and techies, blogging is fast becoming one of America’s newest and most influential professions, the Wall Street Journal reports today. America&#8217;s Newest Profession: Bloggers for Hire
With newspapers desperately trying to redefine themselves, almost half a million Americans now call blogging their primary source of income. But in [...]]]></description>
		<wfw:commentRss>http://sheffieldcompany.com/2009/04/21/bringing-home-the-bacon-%e2%80%93-through-blogging/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bloggers as target influencers</title>
		<link>http://sheffieldcompany.com/2007/05/02/bloggers-as-target-influencers/</link>
		<comments>http://sheffieldcompany.com/2007/05/02/bloggers-as-target-influencers/#comments</comments>
		<pubDate>Thu, 03 May 2007 02:55:18 +0000</pubDate>
		<dc:creator>jmccormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Online Advocates]]></category>
		<category><![CDATA[Online Critics]]></category>
		<category><![CDATA[Shakespeare]]></category>
		<category><![CDATA[User generated Content]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2007/05/02/bloggers-as-target-influencers/</guid>
		<description><![CDATA[ 
Online advocates and critics can build up and take down brands literally overnight. As words travel quickly online, corporations are getting savvy on interacting with influential bloggers to bolster support. The tough part: how do you decipher who really yields such influence? Who deserves your attention? How do you interact with them? What is proper protocol? [...]]]></description>
		<wfw:commentRss>http://sheffieldcompany.com/2007/05/02/bloggers-as-target-influencers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
