Bringing home the bacon – through blog...

Once considered a hobby for opinionated political junkies and techies, blogging is fast becoming one of America’s newest and most influential professions, the Wall Street Journal reports today. America’s Newest Profession: Bloggers for Hire With newspapers desperately trying to redefine themselves, almost half a million Americans now call blogging their primary source of income....

Bloggers as target influencers...

  Online advocates and critics can build up and take down brands literally overnight. As words travel quickly online, corporations are getting savvy on interacting with influential bloggers to bolster support. The tough part: how do you decipher who really yields such influence? Who deserves your attention? How do you interact with them? What is proper protocol? A few suggestions come...