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	<title>Sheffield &#187; B2B</title>
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	<itunes:author>Sheffield Sound Off</itunes:author>
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	<itunes:keywords>Business, Communications, Corporate Communications, Business Strategy, Storytelling, Sheffield Company, Sheffield Marketing Partners, Narrative Messaging, Content Marketing</itunes:keywords>
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		<title>A career in Marketing &#8211; where do you start?</title>
		<link>http://sheffieldcompany.com/2007/11/01/a-career-in-marketing-where-do-you-start/</link>
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		<pubDate>Thu, 01 Nov 2007 20:15:20 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Ad Age]]></category>
		<category><![CDATA[Apprenticeships]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Brand Week]]></category>
		<category><![CDATA[Getting Paid to go to Graduate School]]></category>
		<category><![CDATA[Internships]]></category>
		<category><![CDATA[Marketing Management and Media]]></category>
		<category><![CDATA[Marketing MBA]]></category>
		<category><![CDATA[PR Week]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>

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		<description><![CDATA[For those recent college graduates seeking opportunties in the growing field of Marketing, where should you start? First off, if you&#8217;re asking yourself that question after graduation, you are already in trouble; you should have done a few internships already. Second, since the field is becoming so specialized, you will need to have much clearer [...]]]></description>
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		<title>Modern CMO: artist or scientist?</title>
		<link>http://sheffieldcompany.com/2007/06/01/modern-cmo-artist-or-scientist/</link>
		<comments>http://sheffieldcompany.com/2007/06/01/modern-cmo-artist-or-scientist/#comments</comments>
		<pubDate>Fri, 01 Jun 2007 20:27:22 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[B to B]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Chicago GSB]]></category>
		<category><![CDATA[Chief Marketing Officer]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[Joe McCormack]]></category>

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		<description><![CDATA[In the May 7th cover story of B to B magazine, the headline screams: &#8220;CMO under pressure to develop new skills.  Increasing influence in corporate strategy brings new expectations, responsibilities.&#8221;The job description of today&#8217;s chief marketing officer is often not well defined. According to the story, &#8220;this new breed of CMO must possess not only [...]]]></description>
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