A career in Marketing – where do y...

For those recent college graduates seeking opportunties in the growing field of Marketing, where should you start? First off, if you’re asking yourself that question after graduation, you are already in trouble; you should have done a few internships already. Second, since the field is becoming so specialized, you will need to have much clearer direction than even a few years ago...

Modern CMO: artist or scientist?...

In the May 7th cover story of B to B magazine, the headline screams: “CMO under pressure to develop new skills.  Increasing influence in corporate strategy brings new expectations, responsibilities.”The job description of today’s chief marketing officer is often not well defined. According to the story, “this new breed of CMO must possess not only traditional...