Grasping changes in media consumption...

In a recent speech, Microsoft CEO Steve Ballmer stated emphatically, “The future of the way people consume information, the way people socialize and connect is going to change a lot more in the next 10 years even than in the last 10. How you find information, how you consume it, how you share it and connect with your friends while you’re in the middle of that, how it gets...

The Future of Billboards...

If your daily commute includes a stretch of major road or highway, then you most likely pass several billboards on your way to and from work. The irony about billboards is, even though you repeatedly see these same simple one-liners, chances are you can’t name half of the companies that invade your peripheral vision each day. How can such simple slogans which you pass so often be...

Ogilvy’s New Digital Chief Discuss...

In a recent interview with several of WPP’s senior excutives, WSJ’s Brian Steinberg addresses one of the pressing issues impacting all agencies: how to find people with deep digital experience. The game is changing so fast, that supply and demand are out of sync. According to the article, “Ogilvy’s move is the latest sign that big traditional ad agencies, under...

The Ad Industry Struggles to Stay Releva...

With all the changes in the economy and technology, Madison Avenue cannot afford not to innovate and find new ways to serve its clientele. In a recent NY Time’s piece, the causes and concerns are highlighted clearly: “The origins of the industry’s current problems are many: the dot-com bust, the fallout from 9/11 and the explosive growth of technologies that help...

Learning Entirely New Business Models...

In a WSJ op-ed piece, Glenn Harlan Reynolds, a law professor at the University of Tennessee, discusses news without newspapers, and a future of publishing that takes on large, proven models. In his words: “The news business is in trouble. Readership and viewership are declining, public trust is plummeting, and advertisers are beginning to wonder whether they’re getting their...