Video White Papers

Video "White Paper" Narratives feature a trained professional or actor that leads an engaging presentation of complex subject matter in less than 10 minutes.

Video “White Paper” Narrative

An engaging video format that uses a narrator to guide an audience quickly through complex subject matter (5-8 minutes) in a way that makes it easy for them to watch while establishing clear context and in-depth treatment of complex content.

The format achieves remarkable results because it serves as a condensed class in which the narrator presents material on a digital white board like a teacher. While the narrative voice is always heard, the presenter comes in and out of the scenes being replaced at times with animated text, charts and graphics to illustrate relevant points. This keeps the audience connected and entertained, while always maintaining a logical narrative flow of the presentation without ever overcomplicating the topic.

The presentation is engaging because it incorporates animated graphics that simplify the material and make it easier to follow the narrative flow of the presentation.

This is a gratifying experience for the audience because they are not used to staying so connected to the subject matter. It is scripted and designed so that the audience quickly gains a deeper understanding of the material and finds it hard to stop watching. What’s more, the presentation is more likely to be shared because it is short but not lacking in content.

Of course, the viewer can always gain more insight by reading more information (i.e., the actual white paper), attending a class or Webinar, or speaking with someone from the company. What makes this format so powerful is that a video “white paper” narrative provides a more thorough treatment of the content without taking too much time.

Video “White Paper” Narratives incorporate the following elements:

• Actor or trained presenter that serves as the central character to present the content in a confident, professional way that is appealing to the audience and consistent with the brand
• Narrative script that establishes a completely logical flow to explain the subject matter within the context of an overall story
• Dynamic animations that move text, charts and graphics to maintain audience interest when the script needs visual support
• Virtual white board that serves as the backdrop of key scenes to create an educational feel and a place to present animated elements
• Visual images and embedded video that showcase examples of what the narrator is explaining
• Movement that always creates anticipation for what will be said and seen next

Using colorful illustrations that are animated allows the audience to envision how specific elements of the content relate to the overall narrative presentation.

Overall, the business benefit of using this type of video narrative is that the audience will achieve a deeper understanding more quickly. Here are expected outcomes:

1. Simplify complexity
2. Save people time
3. Generate sales leads
4. Educate audiences
5. Establish clear differentiation

Video White Paper – Behind the Scenes