Social Networking, Public Relations | Social Media

Social Media

What is social media? Certainly a business buzz word, it can mean many things and be the source of excitement and confusion. Given that technology and the Web have opened many new doors to communicate directly with a target audience – and give them a way to respond and share your message readily with others – organizations are now looking at “social media” as a new domain that they need to participate in and master. In many cases, this simply means creating compelling content (i.e., YouTube videos, a Facebook page, or an online press release) that can be easily seen and shared. The hope is that over time the message will “go viral” at a significant cost advantage versus traditional marketing methods (i.e., advertising, events or direct mail).

There are many new ways to get your story to the people that need to see it and share it.

Recognizing the inherent value of a great story, Sheffield has teamed with several industry experts to help your organization navigate the social media landscape. In every case, Sheffield will help you focus on the story that you want to tell and determine the best way to package it so that there’s a stronger possibility that social media channels will help it flow everywhere it needs to be seen and shared.

There are several areas in which we can help provide strategic direction, such as: