Message Development

Sheffield’s core expertise is message development. We help companies map their stories and discover the messages that will deliver what they really want to say. We believe that the best way for any person or organization to communicate is through narratives. It’s the truest and quickest path to connect with an audience and establish understanding.

Narrative Mapping

Whether we’re producing a video, animation or print content, it’s all about the story. And we have a proven way to frame an organization’s message in a narrative context. It’s called Narrative Mapping™. This is a distinctive approach to message development where the focus is to create a clear and concise visual storyline. Through a half-day workshop, we facilitate a conversation among key stakeholders, forming consensus agreement regarding the essence of the story they want to tell. Learn more about Narrative Mapping here.

Message Activation Program

It’s one thing to map your story, and another to communicate it successfully. At Sheffield, we follow Narrative Mapping with our Message Activation Program. We work with our clients to create a plan to roll out their message internally and externally. We engage our editorial, video, animation and design teams to develop tools that enable everyone within your organization to effectively put your message into action with clarity and conviction.

See how Sheffield helped W.W. Grainger capture their strategic vision in a compelling storyline spoke directly to more than 18,000 employees and was easily shared with customers. Click on the image to left to read our case study.