Flash Narrative

The best presentations always include a story. As the market becomes more competitive and people’s attention spans shrink, stories don’t just need to be part of the presentation — the entire presentation needs to be a story.

Sheffield Flash Narratives are a presentation format that provide a high-level overview through an animated storyline. Its presents a business value proposition in the context of a realistic business scenario that is told with a plot, characters, narration, conflict and resolution. Key facts, perspectives and differentiators are embedded in a plot line that is compelling, credible, engaging and brief (typically three minutes or less).

A Flash Narrative promises to:

• Keep a business audience engaged for three minutes or less
• Establish a cohesive argument that explains how and why a resolution was achieved
• Avoid a standard “feature-benefit” presentation tone
• Leverage a narrative voice and visually explain how a business challenged was overcome
• Create dynamic movement, transitions and resolution through animation, music, scene changes and narration

By framing a business presentation as a Flash Narrative, an organization is able to introduce a subject (e.g., product, service, solution, innovation, topic, brand, etc.) in a much more creative and convincing light. It often serves as a powerful introduction to tee up an audience before they digest more specific presentation content.

Breaking down the core elements of a Flash Narrative

The following provides a basic storyboard that illustrates how a Flash Narrative comes to life:

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