THE CHALLENGE :
IS EVERYONE ON YOUR TEAM ON THE SAME PAGE?
Frequently, senior leaders not only struggle with a pressing priority, but also getting their management team on the same page. Critical initiatives succeed when leadership teams are aligned on the same message. It’s that simple.
A car that needs an alignment shutters, shakes and doesn’t perform smoothly. It can be inefficient, frustrating and often dangerous – especially when you try to drive fast. When an organization is misaligned, the same thing happens. Progress slows, valuable time is wasted, and patience wears thin.
It can be hard to know if your leadership team is not aligned. Months or even years later, you may find out the hard way. Find out if you share any of these common symptoms of a management team that’s not operating on the same page.
Everyone on the team has very different versions of the truth and few can consistently capture the point without going off course.
Meetings aren’t enough – there’s always before and after sessions to gain agreement and support from distinct viewpoints.
The message can’t stay in use for long without being reworded and restarted; the period of clarity is short lived.
Friction on the team
Over time, team members that felt connected to the direction get frustrated with misunderstandings and missteps.
As the sales results come in, you realize too late that elevator speeches need to be recalibrated and the team’s missing the point.
Senior leadership tries recasting new themes and initiatives to energize the team yet it just further confuses and disengages them.
OUR APPROACH :
RALLY THE ORGANIZATION AROUND A CLEAR AND CONSISTENT MESSAGE
The simplest path to alignment is getting leaders to embrace a clear, consistent narrative that they all understand and can share in simple terms. Once we’ve helped them develop a common narrative, we find creative ways to bring it to life to engage the rest of the organization and get people excited about the message.
Our approach is to gain, build, and spread consensus quickly to key stakeholders over 10 to 12 weeks with these five steps to alignment: