Narrative Mapping

Narrative Mapping™ (or Message Mapping) is Sheffield’s signature service. This is a distinctive approach to message development where the focus is to create a clear and concise visual storyline. Small groups are led by an experienced facilitator through a four-hour session in which they openly discuss the key elements surrounding a topic (i.e., new product, service, strategy, business unit, issue, brand position, mission/vision, etc.). The objective of the workshop is to incorporate the thinking of a variety of key stakeholders to form consensus agreement regarding the essence of the story they want to tell. Unlike other approaches to messaging, these sessions gather both logical and creative elements that can serve as the basis for broad initiatives where the message really needs to stick.

Read more about Narrative Mapping Here.

Flash Narrative

The best stories are ones that draw the audience in and create a personal connection.  But this can be difficult in the business world.  Flash narratives present an innovative and visually spectacular way of creating lifelike scenarios that show the real benefits of businesses and technologies.  These high impact, three minute animated productions are a deal for introducing an audience to a product or service and presenting the potential its potential impact on a real person.

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Video Whitepapers

What if your organization could present complex subject matter quickly and in an compelling way so that an audience could get a deep understanding of the material in less than 10 minutes? Video presentations that are packaged as narrative stories can have that effect. When more marketing campaigns and lead-generation programs are conducted online, high-value content like white papers, case studies, and research reports are getting a technology refresh as videos. Sheffield is positioning video narratives as a way to repackage content to make a greater visual impact online.

Read More about Video White Papers Here.

Compressed Narrative^TM

Organizations invest significant time and money delivering business presentations. Yet, they often struggle to deliver a concise message to busy people and reach a broad audience efficiently. Here’s a big part of the reason: Presentations are typically delivered in person and take 30 to 60 minutes to convey a large amount of information. They’re often difficult to follow, time-consuming to attend, and challenging to share with a broad audience. With our Compressed Narrative offering, Sheffield has an answer.

Read More about Compressed Narrative Here.