Portfolio

Over our history, we continue to stress the value of a story and the strategic role narratives play in content development. There are a variety of reasons organizations contact us, yet a need for a clearer, more compelling message links them all together.

Case Studies

The following case studies showcase the innovative ways in which Sheffield’s expertise in narrative message and content development served to tackle distinct business issues.

Brand refresh: A wealth management business unit refreshes its brand identity in a challenging economy to stand apart from struggling competitors. Sheffield stepped in to build a cohesive strategic narrative with the senior leadership team and designed custom messaging guidelines and executive videos to rally the entire organization a more compelling brand positioning.

U.S. brand launch: European software firm launches product in the U.S. to help children, adolescents and adults improve their mental focus. Sheffield crafted the story of how a breakthrough working memory training program changes lives and told it through traditional media, white papers, microsites, e-newsletters, graphic illustrations, demos and online video.

Integrated content marketing: Manufacturer of satellite communications technology identifies new vertical markets around the world to sell its hardware platform. Sheffield designed industry-specific messaging that was packaged in online video, animated illustrations and client case studies to showcase how their innovations are relevant in new segments.
Employee communications campaign: Global real estate management firm is poised to make the business case for diversity and inclusion. Sheffield designed a “smart management” campaign storyline that was packaged in a four-color employee mailer, e-newsletters and a video podcast series featuring the senior leadership team.