Branding: In 2009, Columbus-based e-Cycle was a rapidly growing company in the emerging wireless recycling market. Having become the market share leader among the Fortune 1000, e-Cycle needed to take its brand to the next level. Sheffield helped the company form a new identity and position itself as the expert in a growing field. A new logo and branding created a strong B2B image that exudes confidence. Three distinct pieces of collateral served to educate specific target audiences on key trends and statistics that substantiate the issue of wireless recycling.

A brief flier advances e-Cycle's value proposition, presenting to prospective customers the often surprising realities that lie inside each smartphone.

A visually distinct corporate brochure captures the key issues that underlie wireless recycling and position e-Cycle as a clear, authoritative voice in the industry.

An in-depth playbook provides e-Cycle's partner Verizon Wireless with the full breakdown of how choosing to use e-Cycle makes the most business sense.