Content Marketing: CGN, a global sales firm, was in need of a strategy to engage prospects during a protracted sales cycle.  Sheffield developed a content marketing program that created a neutral channel through which CGN was able to promote thought leadership on leading industry issues.  The creation of the Supplier Collaboration Institute (SCI) aided in establishing the brand as a go-to resource for insight on supplier collaboration.  By providing the agency with a practical yet instructional voice, Sheffield was able to facilitate the promotion of CGN’s methodology for the evaluation of supplier relationships through the Supplier Collaboration Institute.