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	<title>Sheffield &#187; Visual Narratives</title>
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	<itunes:summary></itunes:summary>
	<itunes:author>Sheffield Sound Off</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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		<itunes:name>Sheffield Sound Off</itunes:name>
		<itunes:email>rfrappier@sheffieldcompany.com</itunes:email>
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	<managingEditor>rfrappier@sheffieldcompany.com (Sheffield Sound Off)</managingEditor>
	<copyright>The &quot;Sheffield Sound Off&quot; Podcast is a Copyright of Sheffield Marketing Partners</copyright>
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	<itunes:keywords>Business, Communications, Corporate Communications, Business Strategy, Storytelling, Sheffield Company, Sheffield Marketing Partners, Narrative Messaging, Content Marketing</itunes:keywords>
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		<title>Sheffield &#187; Visual Narratives</title>
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		<item>
		<title>Sheffield Marketing Partners Delivers a Knock-Out Whiteboard Narrative</title>
		<link>http://sheffieldcompany.com/2012/02/13/sheffield-marketing-partners-delivers-a-knock-out-whiteboard-narrative/</link>
		<comments>http://sheffieldcompany.com/2012/02/13/sheffield-marketing-partners-delivers-a-knock-out-whiteboard-narrative/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 23:20:04 +0000</pubDate>
		<dc:creator>Rob Frappier</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[Narrative Marketing]]></category>
		<category><![CDATA[Rocky]]></category>
		<category><![CDATA[Whiteboard Narrative]]></category>

		<guid isPermaLink="false">http://sheffieldcompany.com/?p=3542</guid>
		<description><![CDATA[Practically everyone has seen the movie Rocky before. It&#8217;s an American classic. The story – about a club fighter that who defies the odds to go toe-to-toe with the champion of the world – taps into something deep inside of all of us. It speaks to our resilience, toughness, and our inherent drive to succeed. As a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Hybrid-Flash/video narrative sample</title>
		<link>http://sheffieldcompany.com/2010/01/06/hybrid-flashvideo-narrative-sample/</link>
		<comments>http://sheffieldcompany.com/2010/01/06/hybrid-flashvideo-narrative-sample/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 21:42:05 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[4 Disciplines of Execution]]></category>
		<category><![CDATA[Corporate Storytelling]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Franklin Covey]]></category>

		<guid isPermaLink="false">http://sheffieldcompany.com/?p=544</guid>
		<description><![CDATA[The art of visual storytelling requires not only creating an interesting narrative flow but also the right combination of imagery, movement, music and text to sustain someone&#8217;s attention for a short time. Visual narratives do that with few words and a lot of motion. I recently ran across an example that we would classify as a Hybrid - Flash/video [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Sheffield completes 130th short-form video</title>
		<link>http://sheffieldcompany.com/2009/10/07/sheffield-completes-130th-short-form-video/</link>
		<comments>http://sheffieldcompany.com/2009/10/07/sheffield-completes-130th-short-form-video/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 02:14:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[Corporate Storytelling]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Sheffield]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Visual Communications]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://sheffieldcompany.com/?p=370</guid>
		<description><![CDATA[Sheffield has completed more than 130 short-form videos. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An easy way to share your presentations</title>
		<link>http://sheffieldcompany.com/2009/06/15/an-easy-way-to-share-your-presentations/</link>
		<comments>http://sheffieldcompany.com/2009/06/15/an-easy-way-to-share-your-presentations/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 01:45:29 +0000</pubDate>
		<dc:creator>Joe Cleveland</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Social Media & Public Relations]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[Corporate Presentation]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Power Point]]></category>
		<category><![CDATA[PowerPoint]]></category>
		<category><![CDATA[PPT]]></category>
		<category><![CDATA[Sharing]]></category>
		<category><![CDATA[Slide Show]]></category>
		<category><![CDATA[Slideshare]]></category>
		<category><![CDATA[Slideshare.net]]></category>
		<category><![CDATA[Viral marketing]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.com/?p=204</guid>
		<description><![CDATA[Slideshare.net is a great way to take your presentation viral – and share it with everyone from partners to prospects; colleagues to customers. The free hosting platform allows you to upload a presentation and embed it on your website, blog, or social network profile. Definitely worth checking out – it’s simple and makes a lot [...]]]></description>
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		<title>A wonderful technology told through a great story</title>
		<link>http://sheffieldcompany.com/2008/09/08/a-wonderful-technology-told-through-a-great-story/</link>
		<comments>http://sheffieldcompany.com/2008/09/08/a-wonderful-technology-told-through-a-great-story/#comments</comments>
		<pubDate>Tue, 09 Sep 2008 03:07:51 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[Narratives]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[The Jing Project]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=156</guid>
		<description><![CDATA[The Jing Project offers an amazing presentation tool &#8211; for free &#8211; that allows you to easily capture content from your desktop and share it with others. What&#8217;s more appealing is the nice way that they package the explanation in an entertaining two-minute story. Watch here .]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brevity and humor: a recipe for online video</title>
		<link>http://sheffieldcompany.com/2008/04/04/brevity-and-humor-a-recipe-for-online-video/</link>
		<comments>http://sheffieldcompany.com/2008/04/04/brevity-and-humor-a-recipe-for-online-video/#comments</comments>
		<pubDate>Fri, 04 Apr 2008 23:52:28 +0000</pubDate>
		<dc:creator>Joe Cleveland</dc:creator>
				<category><![CDATA[Strategy & Branding]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Macbook Air]]></category>
		<category><![CDATA[MacWorld]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=134</guid>
		<description><![CDATA[Below is a video which summarizes Steve Jobs&#8217; 90-minute presentation at Macworld 2008 in 60 seconds. This video makes two compelling arguments for today’s online video formula: 1. Brevity makes content easier to share. People just don’t have time to view lengthy content. Staying brief will ensure your content is more memorable to viewers. 2. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using a green screen in online video production</title>
		<link>http://sheffieldcompany.com/2008/03/27/using-a-green-screen-in-online-video-production/</link>
		<comments>http://sheffieldcompany.com/2008/03/27/using-a-green-screen-in-online-video-production/#comments</comments>
		<pubDate>Thu, 27 Mar 2008 19:38:50 +0000</pubDate>
		<dc:creator>Joe Cleveland</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[Cost-Effective Video]]></category>
		<category><![CDATA[Green Screen]]></category>
		<category><![CDATA[Joe Cleveland]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Production Value]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Video Context]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=137</guid>
		<description><![CDATA[The green screen is a simple, cost-effective way to provide context and increase the production value for your online video. Sheffield Marketing&#8217;s Joe Cleveland shares some insights and wit.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Sheffield approach to developing powerful online video channels</title>
		<link>http://sheffieldcompany.com/2008/01/29/the-sheffield-approach-to-developing-powerful-online-video-channels/</link>
		<comments>http://sheffieldcompany.com/2008/01/29/the-sheffield-approach-to-developing-powerful-online-video-channels/#comments</comments>
		<pubDate>Wed, 30 Jan 2008 01:02:11 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[John Severance]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Channel]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=121</guid>
		<description><![CDATA[]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Netflix and LG team to bridge the PC -TV divide</title>
		<link>http://sheffieldcompany.com/2008/01/04/netflix-and-lg-team-to-bridge-the-pc-and-tv-divide/</link>
		<comments>http://sheffieldcompany.com/2008/01/04/netflix-and-lg-team-to-bridge-the-pc-and-tv-divide/#comments</comments>
		<pubDate>Fri, 04 Jan 2008 17:09:29 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Social Media & Public Relations]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[Digital Divide]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Home Entertainment]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[Video Content Delivery]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2008/01/04/netflix-and-lg-team-to-bridge-the-pc-and-tv-divide/</guid>
		<description><![CDATA[In an important announcement, these two companies announced a partnership in which Netflix customers will be able to access the &#8220;watch instantly&#8221; feature on the TV sets via an LG set-top box. This is huge news because Netflix provides a great variety of content worth watching and a wonderful online experience. I am sure this [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Future of Billboards</title>
		<link>http://sheffieldcompany.com/2007/11/06/the-future-of-billboards/</link>
		<comments>http://sheffieldcompany.com/2007/11/06/the-future-of-billboards/#comments</comments>
		<pubDate>Wed, 07 Nov 2007 02:00:59 +0000</pubDate>
		<dc:creator>Joe Cleveland</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Billboards]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[Digital Age]]></category>
		<category><![CDATA[Highway]]></category>
		<category><![CDATA[hybrid media]]></category>
		<category><![CDATA[MINI]]></category>
		<category><![CDATA[Slogans]]></category>
		<category><![CDATA[Taglines]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2007/11/06/the-future-of-billboards/</guid>
		<description><![CDATA[If your daily commute includes a stretch of major road or highway, then you most likely pass several billboards on your way to and from work. The irony about billboards is, even though you repeatedly see these same simple one-liners, chances are you can’t name half of the companies that invade your peripheral vision each [...]]]></description>
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		<slash:comments>1</slash:comments>
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