Sheffield Marketing Partners Delivers a ...
Practically everyone has seen the movie Rocky before. It’s an American classic. The story – about a club fighter that who defies the odds to go toe-to-toe with the champion of the world – taps into something deep inside of all of us. It speaks to our resilience, toughness, and our inherent drive to succeed. As a culture, we love it when the underdog comes out on top (see:...Hybrid-Flash/video narrative sample...
Posted by
Joe McCormack in
Marketing Insights, Video Production, Visual Narratives on
January 6, 2010 |
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The art of visual storytelling requires not only creating an interesting narrative flow but also the right combination of imagery, movement, music and text to sustain someone’s attention for a short time. Visual narratives do that with few words and a lot of motion. I recently ran across an example that we would classify as a Hybrid - Flash/video narrative because it uses...
Sheffield completes 130th short-form vid...
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admin in
Marketing Insights, News, Professional Development, Video Production, Visual Narratives on
October 7, 2009 |
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Downers Grove, Ill., Oct 9, 2009 – Sheffield Marketing Partners (Sheffield), a boutique agency that specializes in message and narrative development, today announced its 130th short-form video since beginning in 2006, marking a media production milestone for the Chicago-based agency.
Sheffield has developed a niche in corporate storytelling – communicating narratives in brief but...
An easy way to share your presentations...
Posted by
Joe Cleveland in
Marketing Insights, Professional Development, Social Media & Public Relations, Social Networking, Technology, Visual Narratives on
June 15, 2009 |
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Slideshare.net is a great way to take your presentation viral – and share it with everyone from partners to prospects; colleagues to customers. The free hosting platform allows you to upload a presentation and embed it on your website, blog, or social network profile. Definitely worth checking out – it’s simple and makes a lot of sense with social communities such as LinkedIn and...
A wonderful technology told through a gr...
Posted by
Joe McCormack in
Marketing Insights, Technology, Visual Narratives on
September 8, 2008 |
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An easy-to-use desktop sharing tool.
The Jing Project offers an amazing presentation tool – for free – that allows you to easily capture content from your desktop and share it with others. What’s more appealing is the nice way that they package the explanation in an entertaining two-minute story. Watch here...
Brevity and humor: a recipe for online v...
Posted by
Joe Cleveland in
Strategy & Branding, Technology, Visual Narratives on
April 4, 2008 |
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Below is a video which summarizes Steve Jobs’ 90-minute presentation at Macworld 2008 in 60 seconds. This video makes two compelling arguments for today’s online video formula:
1. Brevity makes content easier to share. People just don’t have time to view lengthy content. Staying brief will ensure your content is more memorable to viewers.
2. Humor can help drive people to...
Using a green screen in online video pro...
Posted by
Joe Cleveland in
Marketing Insights, Technology, Video Production, Visual Narratives on
March 27, 2008 |
1 Comment
The green screen is a simple, cost-effective way to provide context and increase the production value for your online video. Sheffield Marketing’s Joe Cleveland shares some insights and...
The Sheffield approach to developing pow...
Posted by
Joe McCormack in
Visual Narratives on
January 29, 2008 |
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...
Netflix and LG team to bridge the PC -TV...
Posted by
Joe McCormack in
Social Media & Public Relations, Technology, Visual Narratives on
January 4, 2008 |
1 Comment
In an important announcement, these two companies announced a partnership in which Netflix customers will be able to access the “watch instantly” feature on the TV sets via an LG set-top box. This is huge news because Netflix provides a great variety of content worth watching and a wonderful online experience. I am sure this solution will succeed where others (i.e., Apple)...
The Future of Billboards...
Posted by
Joe Cleveland in
Marketing Insights, Technology, Visual Narratives on
November 6, 2007 |
1 Comment
If your daily commute includes a stretch of major road or highway, then you most likely pass several billboards on your way to and from work. The irony about billboards is, even though you repeatedly see these same simple one-liners, chances are you can’t name half of the companies that invade your peripheral vision each day. How can such simple slogans which you pass so often be...
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