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	<title>Sheffield &#187; Video Production</title>
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	<itunes:summary></itunes:summary>
	<itunes:author>Sheffield Sound Off</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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		<itunes:name>Sheffield Sound Off</itunes:name>
		<itunes:email>rfrappier@sheffieldcompany.com</itunes:email>
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	<managingEditor>rfrappier@sheffieldcompany.com (Sheffield Sound Off)</managingEditor>
	<copyright>The &quot;Sheffield Sound Off&quot; Podcast is a Copyright of Sheffield Marketing Partners</copyright>
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	<itunes:keywords>Business, Communications, Corporate Communications, Business Strategy, Storytelling, Sheffield Company, Sheffield Marketing Partners, Narrative Messaging, Content Marketing</itunes:keywords>
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		<title>Sheffield &#187; Video Production</title>
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		<item>
		<title>How to revive a mission and vision statement</title>
		<link>http://sheffieldcompany.com/2010/04/06/how-to-revive-a-mission-and-vision-statement/</link>
		<comments>http://sheffieldcompany.com/2010/04/06/how-to-revive-a-mission-and-vision-statement/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 14:02:18 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Video Production]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.com/?p=213</guid>
		<description><![CDATA[Many organizations exhaust tremendous energy in crafting mission, vision and value statements. These efforts are important and necessary to define who you are, where you are going, and what you want to be. Unfortunately, many of these statements are rendered practically worthless given that they are &#8220;word-smithed&#8221; to death and are basically inaccessible to an organization. Consider a [...]]]></description>
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		<title>Hybrid-Flash/video narrative sample</title>
		<link>http://sheffieldcompany.com/2010/01/06/hybrid-flashvideo-narrative-sample/</link>
		<comments>http://sheffieldcompany.com/2010/01/06/hybrid-flashvideo-narrative-sample/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 21:42:05 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[4 Disciplines of Execution]]></category>
		<category><![CDATA[Corporate Storytelling]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Franklin Covey]]></category>

		<guid isPermaLink="false">http://sheffieldcompany.com/?p=544</guid>
		<description><![CDATA[The art of visual storytelling requires not only creating an interesting narrative flow but also the right combination of imagery, movement, music and text to sustain someone&#8217;s attention for a short time. Visual narratives do that with few words and a lot of motion. I recently ran across an example that we would classify as a Hybrid - Flash/video [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Sheffield completes 130th short-form video</title>
		<link>http://sheffieldcompany.com/2009/10/07/sheffield-completes-130th-short-form-video/</link>
		<comments>http://sheffieldcompany.com/2009/10/07/sheffield-completes-130th-short-form-video/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 02:14:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[Corporate Storytelling]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Sheffield]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Visual Communications]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://sheffieldcompany.com/?p=370</guid>
		<description><![CDATA[Sheffield has completed more than 130 short-form videos. ]]></description>
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		<title>Online video: a comprehensive roundup</title>
		<link>http://sheffieldcompany.com/2009/01/19/online-video-a-comprehensive-roundup/</link>
		<comments>http://sheffieldcompany.com/2009/01/19/online-video-a-comprehensive-roundup/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 22:26:55 +0000</pubDate>
		<dc:creator>Joe Cleveland</dc:creator>
				<category><![CDATA[Social Media & Public Relations]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Guidelines]]></category>
		<category><![CDATA[Mashable.com]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Hosting]]></category>
		<category><![CDATA[Video Sharing]]></category>
		<category><![CDATA[Video Tools]]></category>
		<category><![CDATA[Web video]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=187</guid>
		<description><![CDATA[As a result of the current explosion of online video content, there are countless Web sites devoted to creating, hosting, sharing and promoting online video. In fact, there are so many that it can be difficult to know which ones are really worthwhile. Thankfully, Mashable.com&#8217;s Video Toolbox provides a comprehesive review of more than 150 [...]]]></description>
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		<title>Facebook and video</title>
		<link>http://sheffieldcompany.com/2009/01/06/facebook-and-video/</link>
		<comments>http://sheffieldcompany.com/2009/01/06/facebook-and-video/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 01:00:23 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[MediaPost Publications]]></category>
		<category><![CDATA[Personal Communication]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video Sharing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2009/01/06/facebook-and-video/</guid>
		<description><![CDATA[It seems that Facebook is a great forum for people to share personal video. I recently read a nice piece that poses what some of the implications of this are to social media sites like YouTube and MySpace. Read about it at MediaPost.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google redefines coach potato</title>
		<link>http://sheffieldcompany.com/2008/05/19/google-redefines-coach-potato/</link>
		<comments>http://sheffieldcompany.com/2008/05/19/google-redefines-coach-potato/#comments</comments>
		<pubDate>Tue, 20 May 2008 02:09:25 +0000</pubDate>
		<dc:creator>Charley Thornton</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Social Media & Public Relations]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Charley Thornton]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Universal Search]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Search]]></category>
		<category><![CDATA[Video Sharing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=141</guid>
		<description><![CDATA[Google is often called “the lazy man’s bookmark,” catering to indolent Web surfers (myself included) who would rather frequent the giant’s pervasive search box than – gasp – type a URL in its entirety. Google’s new(ish) Universal Search interface continues to empower the slothful by allowing users to watch online videos right on the Google [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using a green screen in online video production</title>
		<link>http://sheffieldcompany.com/2008/03/27/using-a-green-screen-in-online-video-production/</link>
		<comments>http://sheffieldcompany.com/2008/03/27/using-a-green-screen-in-online-video-production/#comments</comments>
		<pubDate>Thu, 27 Mar 2008 19:38:50 +0000</pubDate>
		<dc:creator>Joe Cleveland</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Visual Narratives]]></category>
		<category><![CDATA[Cost-Effective Video]]></category>
		<category><![CDATA[Green Screen]]></category>
		<category><![CDATA[Joe Cleveland]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Production Value]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Video Context]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/?p=137</guid>
		<description><![CDATA[The green screen is a simple, cost-effective way to provide context and increase the production value for your online video. Sheffield Marketing&#8217;s Joe Cleveland shares some insights and wit.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Video lends new life to corporate marketing</title>
		<link>http://sheffieldcompany.com/2007/11/27/video-gives-new-life-to-corporate-marketing-the-wsj-says-so/</link>
		<comments>http://sheffieldcompany.com/2007/11/27/video-gives-new-life-to-corporate-marketing-the-wsj-says-so/#comments</comments>
		<pubDate>Wed, 28 Nov 2007 01:16:09 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Ad agency]]></category>
		<category><![CDATA[Corporate Videographer]]></category>
		<category><![CDATA[Google era]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[User generated Content]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2007/11/27/video-gives-new-life-to-corporate-marketing-the-wsj-says-so/</guid>
		<description><![CDATA[Video Marketing has the greatest promise to corporate marketers that are serious about creating an online connection with their customers and prospects.  In a Google era, people are developing a daily You Tube appetite for video. It&#8217;s easier to watch a 2-minute video spot online than read through a pile of brochures. In fact, people [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 keys to a successful website refresh</title>
		<link>http://sheffieldcompany.com/2007/10/29/5-keys-to-a-successful-website-refresh/</link>
		<comments>http://sheffieldcompany.com/2007/10/29/5-keys-to-a-successful-website-refresh/#comments</comments>
		<pubDate>Tue, 30 Oct 2007 02:47:27 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Sheffield Marketing Partners]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web Sites]]></category>
		<category><![CDATA[Website Redesign]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2008/01/29/5-keys-to-a-successful-website-refresh/</guid>
		<description><![CDATA[]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Humor and viral marketing</title>
		<link>http://sheffieldcompany.com/2006/10/18/humor-and-viral-marketing/</link>
		<comments>http://sheffieldcompany.com/2006/10/18/humor-and-viral-marketing/#comments</comments>
		<pubDate>Thu, 19 Oct 2006 03:06:57 +0000</pubDate>
		<dc:creator>Joe McCormack</dc:creator>
				<category><![CDATA[Marketing Insights]]></category>
		<category><![CDATA[Social Media & Public Relations]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Joe McCormack]]></category>
		<category><![CDATA[Solo mobile]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://sheffieldinstitute.wordpress.com/2006/10/18/humor-and-viral-marketing/</guid>
		<description><![CDATA[This ad posted on YouTube is a great example of how quickly humor and word of mouth can work together to draw a crowd. Video.]]></description>
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		<slash:comments>0</slash:comments>
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